Social Media Manager

Key Responsibilities:

Own organic social strategy across relevant platforms (primarily LinkedIn, Facebook, YouTube).
Build and maintain a content calendar tied to MDVIP’s content and SEO pillars.
Produce, edit, and publish content: short-form video, static, and written posts.
Surface physician and patient stories and turn them into content people actually share.
Monitor brand health signals: share of voice, engagement quality, sentiment.
Report on what’s working, what’s not, and what to try next, tied to outcomes not vanity numbers.
Collaborate with SEO and content on cross-channel distribution of high-value content.
Stay current on platform algorithm changes and feed that back to the team.

Key Competencies

Editorial judgment: knows when content builds trust and when it just fills the calendar.
Healthcare accuracy: holds the YMYL bar on every piece, every platform.
Outcome orientation: measures success in brand impact and downstream member contribution, not follower counts.
Physician storytelling: can draw compelling content from busy subject-matter experts.
Honest attribution: reports what social actually drove, not what the last-touch model says.
Requirements
Required Qualifications

3-5 years in organic social, owning strategy and execution (not just scheduling).
Healthcare, regulated industry, or another YMYL category in your background.
Strong editorial judgment: you know when content builds trust and when it fills the calendar.
Comfortable reporting on performance with honest attribution.
Track record of audience growth without paid amplification.

Preferred Qualifications

Familiarity with E-E-A-T and how brand signals interact with organic search.
Experience building content programs with subject-matter experts who aren’t natural content creators.
Short-form video production skills.

Computer Proficiency:

Proficient in Microsoft Office applications. Experience with social media management and scheduling platforms. Familiarity with social analytics tools and video editing software a plus.