Senior Product Designer

Key Responsibilities:

Design and iterate on the member enrollment funnel: physician profiles, doctor finder, contact flows.
Own the design side of the A/B testing and CRO program: concept, wireframe, prototype, spec.
Conduct user research and build UXR artifacts that inform design decisions.
Own MDVIP’s design system for the organic growth surface area.
Collaborate with the Director of Web Product and PM on sprint work and roadmap prioritization.
Design new content templates and page types as the content program scales.
Work directly with engineering during implementation to make sure things ship right.

Key Competencies

UXR fluency: conducts research, builds artifacts, and can show the work behind every design decision.
Design systems ownership: has built or meaningfully evolved a design system.
AI tool fluency: uses Claude and other AI tools actively in research synthesis, concepting, and spec writing.
Experimentation thinking: designs tests to answer questions, not just to look better than the control.
Engineering partnership: writes specs engineers can build from and follows through during implementation.

Requirements
Required Qualifications

5+ years in product design with a portfolio that includes conversion-focused work.
Experience conducting user research and building UXR artifacts: interviews, journey maps, usability reports.
Design systems experience: built or evolved a system and understands component-level consistency.
Genuine fluency with AI design tools, including Claude.
Experience designing for experimentation: A/B test design, not just aesthetics.
Strong IA and information hierarchy grasp.
Healthcare, financial services, or trust-sensitive category background.
Figma proficiency.

Preferred Qualifications

Experience with CRO platforms (VWO, Optimizely).
Familiarity with accessibility standards (WCAG 2.1).
Background designing for SEO-driven pages.
Mobile-first design experience for older healthcare audiences.

Computer Proficiency:

Proficient in Figma (required). Familiarity with Microsoft Office applications, prototyping tools, and AI design tools including Claude. Experience with usability testing platforms a plus.Design