Influencer Marketing Manager

More specifically, you will be responsible for:

Influencer Strategy & Planning

Develop and own influencer marketing strategies aligned to brand objectives, target consumers, and annual marketing plans
Define the role of influencers within the broader marketing ecosystem (brand, social, PR, media, e‑commerce, shopper marketing)
Identify white spaces, emerging creator trends, and platform innovations to keep brands culturally relevant

Creator Identification & Partnerships

Source, evaluate, and onboard creators across platforms (Instagram, TikTok, YouTube, and emerging channels)
Build long‑term creator partnerships and ambassador programs versus one‑off activations
Ensure diversity, inclusivity, authenticity, and strong brand fit across all influencer partnerships

Campaign Execution & Management

Lead influencer programs end to end; briefing, contracting, content development, reviews, approvals, posting, and optimization
Manage timelines, deliverables, and budgets with rigor and precision
Collaborate closely with internal teams and agencies to ensure creative excellence and brand consistency

Governance, Risk & Compliance

Ensure all influencer content is fully compliant with brand guidelines, legal requirements, and disclosure standards
Partner with Regulatory and Legal teams to mitigate risk
Stay current on evolving influencer marketing regulations and platform policies

Measurement & Performance

Define KPIs and success metrics (reach, engagement, brand lift, consideration, conversion where applicable)
Analyze performance and deliver clear, actionable post‑campaign reporting
Use insights to continuously optimize creator mix, content formats, and investment decisions

Cross‑Functional Collaboration & Expertise

Work closely with internal and external partners
Contribute to integrated campaign planning and always‑on brand storytelling
Act as the internal influencer marketing thought leader and subject‑matter expert.

The ideal candidate will have the following qualifications and skills:

5+ years of experience in influencer marketing, social marketing, or digital brand roles
Proven experience managing influencer programs end to end
Strong understanding of the creator economy, platforms, and emerging trends
Experience managing agencies, vendor partners, and budgets
Ability to balance creativity with structure, governance, and performance rigor
Excellent communication, relationship‑building, and project‑management skills
CPG, food & beverage, wellness, or lifestyle brand experience is a strong asset