Associate Delegate Relations Manager

Job Description
This role is based in our Toronto office.

This role is primarily concerned with selling delegate places over the phone on to our events and training courses which we run globally. The products we sell are both physical and digital, with the latter becoming an ever-increasing part of our offering.

The Associate Delegate Relations Manager is expected to advise customers on the range and suitability of the events and courses that we run across several industries, and on any additional services offered, drawing on the experience and expertise of the business development and technical staff where required. Any sales made must reflect the training needs of the customer, but also consider fully the overall business strategy, with the aim of maximising long-term revenue. An additional key part of the role is to identify cross selling opportunities, understanding the client’s needs and providing them with information about live and future events in their relevant portfolio. As well as ensuring strong relationships are built and maintained with new and existing clients through excellent customer services and account management.

This role operates under hybrid/balanced working – with a 3 day in office expectation.

You will report to the Head of Sales of the portfolio you work in, but close liaison with other members of the Informa Connect Production, Sales and Marketing teams is also required to ensure that all sales activity accurately reflect the needs of the events and training as well as the wider portfolio that Informa Connect offer.

KEY RESPONSIBILITIES

To make at least 100 calls a day to contact clients and prospects – this is primarily a telephone-based role
Generate revenue by selling on large scale events, specialised conferences and training courses
Identify opportunities to cross sell our whole portfolio of events, whether that be Finance, Life Sciences, Maritime, Marketing, Legal & Tax, Energy & Agra and more. Follow link to see full offering: https://informaconnect.com/
Provide support, where needed, to ensure revenue is collected on sales that are made
Supply detailed feedback to divisional managers and other departments on the progress of each event and sales campaign
Identify and benchmark against competitive events
Contribute to new lead generation activities using all available resources
Following up all leads in a prompt and pro-active manner
Ensure consistence of any sales/marketing information (keeping customers apprised of current prices, discounts (if any), target audience, priorities, resource availability etc.)
Consult closely with both the wider Informa Connect teams and the event team to ensure sales activities are conducted in the most efficient manner, and it is a way that is aligned with the wider business
Additional duties as needed in support of the overall business and as the need arises

Qualifications
Who We’re Looking For:

A proactive, resourceful individual with exceptional organisational skills.
Strong communication skills with a customer-focused approach.
Someone comfortable working in a fast-paced sales environment, with the ability to identify and act on cross-selling opportunities.