Marketing Media Manager

Responsibilities
Lead the development, execution, and optimization of comprehensive media plans across all traditional and offline channels, ensuring alignment with brand objectives, campaign KPIs, and overall marketing strategy.
Collaborate closely with the Digital Media team to ensure fully integrated, omnichannel media strategies that maximize reach, frequency, and consumer engagement.
Partner with Brand teams to translate business goals into actionable media strategies and ensure campaigns deliver against defined performance metrics and targets.
Negotiate and secure added-value opportunities, bonus integrations, and custom programming with media partners to enhance brand visibility, strengthen consumer awareness, and maximize media investment.
Work cross-functionally with Creative, Content, Promotions, and Agency partners to ensure seamless execution of integrations, sponsorships, and brand talent collaborations.
Oversee the development, trafficking, and execution of all media plans, ensuring accuracy, timeliness, and flawless delivery across all placements and markets.
Establish and maintain strong relationships with media representatives, vendors, and partners to ensure optimal scheduling, pricing, and performance outcomes.
Monitor campaign delivery across all media buys, including ADUs, and proactively manage optimizations to ensure plans are executed against agreed-upon goals and KPIs.
Own comprehensive reporting and analysis of media performance, including quarterly post-buy evaluations, deliverables tracking, and insights presentations to senior leadership.
Develop and refine reporting frameworks and measurement approaches that clearly communicate media effectiveness, efficiency, and business impact.
Present media strategies, campaign recommendations, and performance results to internal stakeholders and senior leadership, delivering clear, data-driven insights and actionable recommendations.
Work collaboratively with other Media Managers to identify opportunities to leverage collective media investments, maximize scale, and secure more efficient pricing across the organization.
Define and continuously improve operational processes for trafficking, creative optimization, and agency/vendor management to enhance workflow efficiency and campaign performance.
Serve as a key point of contact for media planning and buying, providing strategic guidance, thought leadership, and performance storytelling through both written reports and verbal presentations.
Qualifications
Requirements:

Bachelor’s Degree
5+ years of paid media planning, buying
Strong negotiation skills
Comfortable in a fast paced environment
Exceptional multi-tasking ability and time management skills
Presentation skills required
Presentation preparation and excel skills required