← Back to jobs

Marketing Market Segment Manager

Location
Cleveland, OH
Work type
Full Time
Posted
2026-07-20

Job description

Responsibilities
Core Responsibilities and Tasks:

Develop growth strategies for the Furniture & Specialty Segment and sub-segments in North America.
Convert the strategy into multi-year growth plans that expand both position and profitability.
Align regional sales, R&D and Product Management resources to execute the growth plan.
Establish leading operational and lagging financial metrics for the segment and manage these. These metrics should include, but are not limited to, sales growth and margin growth.
Grow market share in key geographies.
Stay within budget and timelines in achieving the above results

Strategic Plan:

Build and refine the segment strategy at the sub-segment level, in North America each year. The strategy should include:

Strong fact base, quantifying key dimensions of the Furniture & Specialty segment.
Quantified assessment of sub-segment attractiveness in each relevant geography; competitive intelligence.
Identify and quantify the impact of disruptors and accelerators in the segment.
Defined business model and channel strategy.
Segment industry value chain overview, driving differentiation and sustainable competitive advantage.

Strengthen Customer Loyalty

Execute the strategy to achieve the financial growth plans. This should include:

Aligning all internal stakeholders around segment growth plans.
Maintaining contact with key customers in North America to gain market insight and deeper customer understanding.
Active involvement in industry associations to represent Sherwin-Williams as a global coatings leader.
Supporting sales in positioning appropriate product offerings for target customer segments
For selected strategic accounts, partner with the Enterprise Selling team to deliver an enterprise-wide value proposition that delivers on value elements from several divisions or groups.

Product Development & Commercialization:

Develop a robust new product development roadmap, including an active ideas pipeline. This roadmap should ensure market share and profit expansion. Collaborate with Product Management on roadmap execution.
Responsible and accountable for Stage Gate Phase 1 Opportunity Identification, including a full business case with clear product positioning and value propositions as well as a detailed financial pro forma including volume targets and pricing guidance.
Responsible and accountable for Stage Gate Phase 5
Qualifications
Minimum Requirements:

Must be at least eighteen (18) years of age
Must be legally authorized to work in the country of employment without needing sponsorship for employment work visa status now or in the future
Must have a bachelor’s degree
Must be able to travel as required by the position
Must have a U.S. Passport, as travel to Canada may be required
Must have a minimum of five (5) years business development, brand marketing, channel marketing, product management, or sales experience with a successful track record of driving sales and profitability growth
Must have experience with successfully launching new products via the Stage Gate process
Must have at least one (1) year product management experience
Must have at least one (1) year experience with Microsoft Office (including PowerPoint, Word and Excel)

Preferred Qualifications:

Have a Master’s of Business Administration
Have prior experience in product management or strategic marketing role
Have a technical background with focus in Industrial markets
Have an understanding of distribution business model

Original source