Senior Graphic Designer
- Location
- New York, NY
- Work type
- Full Time
- Posted
- 2026-07-20
Job description
Job Description
The Senior Graphic Designer will lead the creative development and execution of high-impact visual communications across global marketing initiatives. This role partners closely with Marketing, Sales, E-commerce, and cross-functional teams to elevate Frette’s luxury brand expression across all touchpoints.
The Senior Graphic Designer is responsible not only for producing best-in-class creative assets, but also for shaping visual direction, ensuring brand consistency worldwide, and mentoring junior design talent. This role requires a highly sophisticated design sensibility, strong conceptual thinking, and the ability to translate business objectives into compelling visual storytelling aligned with Frette’s heritage and luxury positioning.
Key Responsibilities Include
Creative Leadership & Brand Stewardship
Lead the conceptualization and execution of integrated creative campaigns across print, digital, social, CRM, retail, and experiential channels.
Serve as a brand guardian, ensuring global consistency across B2B and B2C communications (brand presentations, product launches, PR materials, retail assets, website content, and social media).
Evolve and refine brand visual guidelines in partnership with the Global Director, ensuring modern relevance while honoring Frette’s heritage.
Provide creative direction and oversight on photo retouching, compositing, video editing, and motion graphics.
Campaign & Asset Development
Design and oversee the production of high-quality collateral including brochures, postcards, lookbooks, direct mail, email marketing campaigns, digital media, and social assets.
Partner with the web and CRM teams to develop branded email campaigns and ensure cohesive website visuals and editorial content.
Contribute to the content and editorial calendar by shaping visual storytelling and briefing internal/external content producers.
Ensure all files are print-ready and optimized for digital deployment across platforms.
Strategic & Cross-Functional Collaboration
Translate marketing and commercial objectives into visually compelling creative solutions.
Partner with sales and marketing leadership to support product launches, key initiatives, and seasonal campaigns.
Present creative concepts clearly and confidently to stakeholders.
Monitor industry trends and competitive landscape to proactively introduce new tools, techniques, and design innovations.
Project & Team Management
Manage multiple projects simultaneously, ensuring timely delivery and adherence to deadlines.
Oversee workflow prioritization for design initiatives and maintain organized archives of campaigns and creative assets.
Mentor and provide guidance to junior designers or freelancers as needed.
Maintain meticulous attention to detail and uphold the highest quality standards.
Qualifications
5–8+ years of graphic design experience, preferably within a luxury, fashion, lifestyle, or high-end brand environment.
Strong portfolio demonstrating integrated campaign development across print, digital, and motion.
Highly refined design sensibility with deep understanding of typography, composition, color, and luxury aesthetics.
Advanced photo retouching, cropping, and compositing expertise.
Expert-level proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro, After Effects).
Experience with ESP platforms and email marketing design best practices.
Working knowledge of CSS, CMS, HTML, and website backend systems.
Experience with interactive/experiential platforms such as Ceros is a plus.
Strong presentation, communication, and interpersonal skills.
Proven ability to manage multiple priorities in a fast-paced environment.
Collaborative, proactive, and solutions-oriented mindset.