Sr Sales Director

What You Will Do:

Own the end-to-end customer strategy, delivering annual and long-term growth plans aligned to revenue and profitability targets.
Work with HQ cross-functional business teams consisting of brand leaders, trade marketing, consumer insights, R&D and finance to bring integrated, customer-centric solutions to market.
Develop and execute Joint Business Plans that strengthen the P&L and create measurable value for both organizations.
Translate strategy into compelling financial proposals, grounded in data, analytics, and category insights.
Drive execution of customer priorities to expand brand presence and accelerate category growth.
Leverage shopper, consumer, and market trends to identify new opportunities and competitive advantages.
Establish clear performance metrics; continuously assess results and implement actions to exceed revenue objectives.
Champion best-in-class project management and resource alignment to deliver complex initiatives.
Lead high-stakes negotiations, modeling executive influence and building trusted senior-level relationships.
Develop, coach, and retain top talent—fostering an accountable, collaborative, and high-engagement team culture.
Travel approximately 10%.

What We Look For:

Bachelor’s degree (MBA preferred) with 10+ years of progressive CPG experience including field sales leadership; additional HQ experience in marketing, trade, category, or sales operations is a plus.
Proven success selling to senior executives within national accounts and developing programs that drive branded growth with large-scale retailers like Kroger
Strong strategic and analytical capabilities, with the ability to translate insights into clear, actionable business decisions.
Demonstrated ability to lead, influence, and align teams in a highly matrixed organization.
Track record of building and retaining high-performing teams through competitive drive, emotional intelligence, and a collaborative, trust-based leadership style.