Growth Marketing Director

Your responsibilities will include:
Own and execute Arch’s demand orchestration strategy across customer segments, personas, channels, and lifecycle stages

Build and scale structured acquisition, expansion, and retention programs that drive pipeline growth and customer engagement

Develop multi-channel growth programs across inbound, outbound, lifecycle, partner, and referral channels

Partner with Product Marketing to align demand programs with product positioning, launches, and key market moments

Build lifecycle marketing programs, including nurture tracks, segmentation strategies, and customer journeys that support acquisition, retention, and expansion

Partner with Sales to align marketing campaigns with outbound motions, develop territory-level micro campaigns, and create coordinated go-to-market strategies for high-priority accounts

Work closely with the Partnerships team to activate Arch’s partner network as a scalable demand generation channel

Develop referral and network-based growth programs that leverage Arch’s existing customer and partner ecosystem

Partner with Marketing Operations to build and optimize the marketing technology stack, attribution model, and reporting infrastructure that connects programs to revenue outcomes

Build scalable playbooks, processes, and operating rhythms that enable Arch’s growth marketing function to scale

Reach out to us if you have:
8+ years of experience in growth marketing, demand generation, lifecycle marketing, or a related GTM marketing function

Deep experience building and scaling B2B demand generation programs, ideally within SaaS, fintech, financial services, or wealth technology

A track record of owning growth marketing strategy and execution across multiple channels, segments, and customer lifecycle stages

Experience building 0→1 marketing programs, processes, and infrastructure in a fast-growing company environment

Demonstrated ability to connect marketing programs to measurable business outcomes, including pipeline creation, revenue impact, and customer expansion

Strong analytical skills and experience building attribution models, dashboards, and reporting frameworks to measure marketing effectiveness

Experience partnering closely with Sales teams to drive pipeline generation and create aligned go-to-market motions

Strong cross-functional collaboration skills with experience partnering with Product Marketing, Revenue Operations, Partnerships, Customer Success, and executive stakeholders

A highly organized, detail-oriented approach with strong ownership and follow-through

Comfort operating in ambiguity and building scalable systems where processes do not yet exist

Experience working with marketing technology platforms such as HubSpot, Salesforce, and marketing automation tools