Founding Marketer

What You’ll Be Doing

Define and evolve Nectar’s brand, positioning, and category narrative across every surface, website, social, sales collateral, decks, and press

Build and own the content engine, including blog posts, customer stories, launch announcements, thought leadership, and POV pieces that establish Nectar as the definitive voice in social commerce

Drive product marketing for Nectar Agent and future launches, including messaging, naming, packaging, launch motion, and ongoing adoption

Partner with the founders on PR, analyst relations, and earned media moments, building on our recent launch and turning every milestone into category-defining narrative

Build a high-signal demand generation engine, owning the website, SEO, email, paid experiments, and lifecycle to grow inbound pipeline alongside our enterprise sales motion

Plan and execute Nectar’s event strategy, including hosted dinners, conference presence at NRF, Shoptalk, Cannes Lions, and exec roundtables with brand leaders

Develop sales enablement materials, customer case studies, and competitive narratives that help our AEs close enterprise deals faster

Partner with product and engineering to translate roadmap into compelling external storytelling, and bring customer and market signal back into the product

Establish marketing analytics, attribution, and reporting so we know what’s working and can compound on it

What We’re Looking For

5+ years of marketing experience at high-growth B2B SaaS or consumer-tech startups, with at least 1 to 2 years in an early stage (Seed or Series A) environment where you built from zero

Track record of owning multiple marketing functions, brand, content, demand gen, and product marketing, not just one slice

Exceptional writing and storytelling skills, with the ability to translate complex AI and product concepts into sharp, human, opinionated copy

Deep understanding of how to market into consumer brands, agencies, or marketing technology buyers, ideally across beauty, CPG, retail, or e-commerce

Strong instincts for positioning and messaging in a new or emerging category

Bias to ship. You can run a launch end-to-end without hand-holding, and you’d rather get a campaign live this week than perfect next quarter

Fluent with modern AI tools and use them daily to accelerate your production work

High ownership mindset and the temperament to thrive in ambiguity, fast cycles, and direct founder feedback