Senior Product Marketing Manager

What You’ll Be Doing
Develop and refine Nectar’s positioning and messaging across different customer segments, including enterprise, mid-market, and emerging brands

Build and maintain competitive intelligence programs, creating battle cards and differentiation narratives for the sales team

Own product launches end-to-end, from positioning and naming to internal enablement and launch campaigns

Create sales enablement materials such as pitch decks, one-pagers, case studies, and ROI calculators

Partner closely with the sales team to understand buyer personas, refine our ideal customer profile, and improve win rates

Synthesize customer feedback, competitive trends, and market insights to inform product strategy and roadmap decisions

Support company storytelling and fundraising efforts with compelling market narratives and positioning

What We’re Looking For
4–7 years of product marketing experience, ideally in B2B SaaS

Experience owning positioning and messaging for a product or product line

Strong experience partnering with sales teams to build sales enablement programs

Ability to conduct competitive analysis and translate insights into actionable positioning and strategy

Excellent writing, communication, and storytelling abilities

Comfort operating in ambiguous environments and building new functions in a fast-moving startup

Strong collaboration skills across product, sales, and leadership teams