Senior Product Marketing Manager

What You’ll Do
Design and own a continuous launch program that scales with our release process
Deliver field enablement that instills confidence and empowers customer-facing teams to effectively position new capabilities and win deals
Own competitive and voice-of-customer intelligence, turning it into messaging, battlecards, and playbooks that convert our target buyer
Use AI to build a repeatable product content workflow, producing consistent, high-performing product content across formats and channels
Take full, end-to-end ownership of Tier 1 launches, including strategy, cross-functional coordination, execution, and measurement
Partner across Growth, Product, Sales, and CS to build consensus and drive shared outcomes.

What You’ll Bring
3–5 years of product marketing experience in B2B SaaS
A track record of building (not just running) launch programs from scratch
Strong positioning and product content instincts, ability to produce high-performing product content across formats and channels
Expertise in using AI tools to build innovative, efficient solutions to complex challenges
Strong project management skills, you’ve run multi-stage, multi-stakeholder initiatives with true ownership
An understanding of what Sales and Customer Success teams need to effectively position, sell, and support new products
Technical aptitude to understand complex concepts and translate them to compelling stories

What Success Looks Like
Within 90 Days You’ll:
Adopt the existing launch tiering framework
Become an SME on our story, positioning, ICP, and personas
Identify gaps in current systems for a continuous-shipping world
Build a roadmap to refine tiering and launch process to match shipping pace
Establish release tracking with the product team
Within 180 Days You’ll:
Build an AI framework for structure and speed at continuous-shipping pace
Stand up a repeatable process for collateral and field-facing docs
Run point on all tier 2 and tier 3 launches
Launch and adoption KPI dashboards live
Establish a field feedback loop with GTM teams
Within 365 Days You’ll:
Full launch and enablement system live, powered by the AI framework
At least one tier 1 launch owned end-to-end
Recognized as a key partner to product and GTM teams
Messaging framework refined based on customer feedback, new products, and market shifts