Associate Manager, Activation

Associate Manager, Activation

About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Key Responsibilities

Campaign Activation: Lead the setup, execution, and day-to-day management of programmatic & digital campaigns (i.e. Newsletter & podcasts), primarily focusing on Google Ads and DV360.
Media Support: Oversee media buys with a heavy emphasis on YouTube activation, while collaborating with various external vendors.
Cross-Functional Collaboration: Partner with planning and account teams to support multiple lines of business across the Google portfolio.
Performance Analysis: Monitor, analyze, and optimize campaigns to ensure key performance indicators (KPIs) and client objectives are met, demonstrating a strong analytical mindset.
Management of digital publishers: Serve as a point of contact for key external partners while actively managing day-to-day relationships, coordinate reporting and proactively resolve campaign execution issues to ensure successful delivery.
Data Integrity: Maintain an exceptional level of attention to detail to ensure accurate tracking, budget pacing, and flawless execution.

What We’re Looking For

Experience: 1 to 2 years of hands-on experience activating programmatic and paid search campaigns.
Platform Expertise: Strong working familiarity with Google Ads and DV360 is highly preferred. Experience or understanding of Paid Social is a plus.
Core Attributes:
High Attention to Detail: A meticulous approach to campaign setup, numbers, and tracking.
Curious & Eager to Learn: An open mind with a passion for digital marketing and a desire to be trained up on new platforms and strategies.
Adaptability: The ability to easily pivot and support different campaign types and brands as client needs shift.
Communication Skills: Strong verbal and written communication skills to effectively collaborate with internal teams and vendor partners.
Certifications: Certifications in Google Ads, DV360, or other major programmatic platforms are a strong bonus.