National Sales Manager – Home Furnishings

POSITION RESPONSIBILITIES:

Sales Strategy & Execution

Develop and implement a national sales strategy for our performance pet-friendly furniture line, driving revenue growth across mass retail, independent furniture retailers, and pet category channels
Create and own both short- and long-term sales plans including promotional planning, seasonal programs, and new account acquisition strategies
Identify and evaluate new business opportunities, including emerging channels, category adjacencies, and untapped regional markets within the pet-friendly home furnishings space
Manage and grow a defined book of accounts, ensuring sales targets, margin goals, and strategic objectives are consistently met or exceeded
Own delivery of assigned revenue objectives by developing and executing tailored customer and channel strategies

Account & Retailer Management

Build and maintain strong, productive relationships with buyers across mass retail, independent furniture retailers, and pet category retail accounts throughout the US
Travel regularly to meet with buyers, visit retail locations, and attend key trade shows including High Point Market, Las Vegas Market, Global Pet Expo, and other relevant industry events
Navigate negotiations, program changes, and competitive pressures with professionalism, balancing NewAge’s commercial interests with the long-term needs of retail partners
Evaluate the existing customer mix across the home furnishings category, assessing profitability and strategic fit to optimize the account portfolio
Develop strong working relationships with buying, merchandising, and marketing teams at key retail accounts
Educate retail partners on the performance attributes of our pet-friendly furniture line – durability, cleanability, and design – to support effective in-store and online presentation

Cross-Functional Collaboration

Partner closely with Product Development, Marketing, and Operations teams to align product assortment, go-to-market strategies, and promotional programs with customer needs
Translate customer and market insights into actionable strategies that improve category performance and competitive positioning within the performance pet furniture space
Work alongside the leadership team to develop incremental growth opportunities and execute against them cross-functionally
Effectively communicate key product portfolio updates, market trends, and sales performance to internal and external stakeholders
Support new product introductions by providing voice-of-customer feedback to guide performance fabric, design, and assortment decisions in the sofa and broader home furnishings line

Reporting & Market Intelligence

Maintain up-to-date knowledge of industry trends, competitor activity, and emerging consumer preferences within the home furnishings, performance fabric, and pet category retail spaces
Attend key industry events as a brand ambassador, staying connected to market developments and networking with key stakeholders
Provide regular reporting on sales performance, pipeline status, and account health against monthly, quarterly, and annual goals
Identify process improvements, new tools, and reporting enhancements to increase sales effectiveness
Other related duties as assigned

EXPERIENCE & QUALIFICATIONS:

Post-secondary education in Sales, Business, Marketing, or a related field
Minimum 5 years of progressive sales experience, with a significant portion in the home furnishings sector; direct experience selling sofas or upholstered goods is strongly preferred
Demonstrated track record of managing and growing national retail accounts including major furniture chains and/or independent home furnishings retailers
Established network of buyer relationships within the US home furnishings retail landscape
Experience in one or more of the following is considered a strong asset: independent furniture sales representative, mass retail sales representative, or pet category retail sales representative
Familiarity with performance fabric or pet-friendly product categories is an advantage
Experience attending and representing brands at major trade shows (e.g., High Point Market, Las Vegas Market, Global Pet Expo, Casual Market)
Exceptional negotiation, communication, and presentation skills with the ability to navigate complex buyer conversations
Strong analytical and business planning skills; ability to assess profitability, identify growth levers, and develop data-supported recommendations
Proficient in Microsoft Office (Word, Excel, PowerPoint); CRM experience an asset
Proficient with AI tools such as Claude to enhance productivity and day-to-day workflows
Self-directed and results-oriented; comfortable working remotely with a high degree of autonomy

TRAVEL REQUIREMENTS:

This is a fully remote role based in the United States, with regular domestic travel to visit customers and trade events
Occasional travel to NewAge’s head office in Canada for head office visits and strategic planning sessions