Business Development Manager – Strategic Accounts

Job Description
The Business Development Manager – Strategic Accounts (BDM) is a commercial role responsible for generating qualified enterprise opportunities within targeted US health systems and cardiology organizations. Reporting to the VP of US Sales and working with Regional Sales Managers / Directors, this role focuses on structured strategic account penetration, multi-stakeholder engagement, and disciplined pipeline development to support regional revenue growth.

This is a high-visibility, growth-oriented position suited for professionals who thrive in complex healthcare environments and seek to build enterprise sales capability within a high-growth digital health company.

Key Responsibilities
Working closely with Regional Sales Managers / Directors and cross-functional partners, responsibilities include but are not limited to:

Strategic Account Development

Develop and execute structured outreach strategies within assigned strategic accounts.

Identify, map, and engage clinical, operational, and administrative stakeholders.

Build multi-threaded relationships that support long-term enterprise partnerships.

Maintain organized and accurate account intelligence within CRM systems.

Outbound Prospecting & Engagement

Execute targeted outbound communication campaigns across phone, email, and digital channels.

Personalize messaging based on account research, market trends, and customer needs.

Establish consistent follow-up cadences to drive stakeholder engagement and discovery conversations.

Opportunity Qualification & Pipeline Creation

Conduct discovery conversations to assess clinical, operational, and economic alignment.

Identify buying signals and progression criteria.

Convert engaged accounts into qualified opportunities for Regional Sales Managers.

Ensure seamless transition of opportunities with documented stakeholder mapping and account insights.

Cross-Functional Collaboration

Partner with Regional Sales Managers on account strategy and pre-call planning.

Support opportunity reviews and pipeline discussions.

Provide structured feedback on market trends and stakeholder dynamics.

Role Evolution & Career Development

As performance and capability grow, this role may expand to include:

Participation in broader enterprise account strategy.

Increased involvement in contract discussions and deal progression.

Progression into a full-cycle sales role such as Regional Sales Manager.

Travel

Limited travel as needed to support regional sales initiatives and company events.

Profile
Qualifications
Education & Experience

Bachelor’s degree or equivalent professional experience.

One to three years of business development, sales development, or healthcare commercial experience preferred.

Experience with hospital systems, clinics and healthcare environments is a must.

Skills & Attributes

Strong written and verbal communication skills.

Highly organized with disciplined follow-through.

Comfortable operating in a performance-driven environment.

Curious about healthcare systems, digital health, and cardiology markets.

Proficient with CRM systems and modern productivity tools.