Freelance Paid Advertising Specialist

THE ROLE

This is a flexible, freelance role supporting Sofar Studios’ brand partnerships team in delivering paid social campaigns against contractually guaranteed impression and view targets.You’ll be hands-on and execution-led: building and QA-ing campaigns across Meta and TikTok, monitoring delivery pacing daily against guaranteed KPIs, and stepping in quickly with budget reallocation or targeting adjustments when a campaign is at risk of under- or over-delivering. You’ll work closely with the Senior Manager, Creative Operations (your day-to-day line) on execution, and with the VP and Managing Director of Sofar Studios on strategy and client-facing reporting.

Workload is variable and tied to the brand partnerships pipeline. Some weeks you may be managing a single campaign, others several running concurrently for different brands, so this role suits someone who can flex hours to campaign intensity, work independently between check-ins, and flag risk proactively rather than waiting for a scheduled report.

What you’ll do:
Own the end-to-end execution of campaigns across Meta and TikTok, from build to launch, ensuring correct setup across objectives, budgets, targeting, placements, exclusions, and tracking

Track pacing daily against contracted delivery guarantees (impressions/views), flagging under- or over-delivery risk early enough to act on it

Reallocate budget and adjust targeting/placements in real time to protect guaranteed numbers when a campaign is off-pace

Maintain strong execution standards, including campaign QA, platform setup checks, and tracking hygiene

Maintain a live tracker of guaranteed vs. delivered metrics across all concurrently running brand campaigns

Provide timely performance updates, reporting, and commentary tailored to client needs (weekly/quarterly as required)

Collaborate with internal teams (e.g., Sales, Content, Operations) to ensure integrated delivery

Who you are:
2-3 years of experience working with paid social platforms, primarily Meta, with exposure to Google and/or TikTok

Experience with guaranteed-delivery campaigns

Experience managing multiple concurrent campaigns for different clients/brands

Strong analytical capability, with confidence interpreting platform data and producing clear insights (Excel/Google Sheets)

Excellent communication and teamwork skills

Organised, reliable, and able to run execution without constant oversight

Comfortable with variable workload