Creative Content Strategist

Role Specific Job Duties:

Creative Concepting & Copywriting (60%)

Lead ideation: Develop creative concepts for multi-channel campaigns, product launches, and evergreen initiatives.
High-impact copywriting: Write clear, persuasive, and brand-aligned copy for key assets ranging from webpages and thought leadership pieces to ads and video scripts.
Brand stewardship: Ensure a consistent, authoritative, and engaging brand voice across all content experiences.
Content Architecture and GXO Strategy (30%)

Answer Engine Optimization (AEO): Formulate and execute strategies to optimize content for AI-driven search engines and voice search.
Structured Content Design: Re-architect content into clear, structured formats (FAQs, bulleted summaries, direct-answer modules) that balance UX and AI crawlability.
Operations and Project Management (10%)

Workflow Optimization: Audit, design, and implement content workflows to scale content production without sacrificing quality, prioritizing an agile framework for iteration, collaboration, and continuous improvement.
Project Management: Own the content lifecycle from brief to deployment, utilizing existing creative operations framework and project management tools (e.g., Asana).
Tech Stack Integration: Leverage AI tools where appropriate to automate repetitive tasks,

Required Skills / Experience:

Experience: 8+ years of experience in copywriting and content strategy with a proven track record of delivering high impact campaigns and content deliverables.
Exceptional Portfolio: A strong portfolio demonstrating versatile writing skills, conceptual thinking, and the ability to turn complex ideas into accessible, engaging narratives.
Concept Development: Proven experience developing fresh, innovative concepts that are differentiated and human.
AEO and SEO Fluency: Deep understanding of search engine evaluation, specifically how LLMs pull data.
Project Management Mastery: Exceptional organizational skills with experience managing content calendars and cross-functional stakeholders.
Analytical Mindset: Ability to interpret and leverage data to iterate and improve content performance.
Tech Proficiency: Experience with WordPress, Asana, and generative AI tools used for brainstorming and operational efficiency.

Preferred Experience:

Experience working in a fast-growth martech company
Familiarity with ABM strategies.