Director, Event Marketing

About the role

We’re growing fast across the US, and events are one of the biggest levers we have to build the brand, deepen customer relationships, and open pipeline.Our event portfolio spans field events, our flagship US conference, third-party conferences, and sponsorships, building toward a cadence of roughly one event every other week as the program grows. This is a build. The person in this role owns event marketing for Stream in the US and sets the bar for every experience we deliver.

We’re looking for a Director, Event Marketing to own the strategy and delivery of our full event portfolio, tie it directly to pipeline and brand, and lead the events team. You’ll report to the VP of Marketing and work across all of marketing and sales day to day. This role is equal parts art and science: the creativity to make Stream stand out, and the commercial, demand-gen mindset to make events pay off. It’s a strategic seat, and it’s also one where you’ll get in the weeds when the moment calls for it.

What you’ll do

Own the events strategy

Own the US event portfolio end to end: the calendar, the priorities, the investment case, and the metrics that ladder up to marketing and business goals

Decide where Stream shows up and why, across owned, third-party, and partner events

Establish what “premium” looks like for Stream and hold every experience to it

Own the flagship and elevate experience design

Lead the strategy and delivery of our flagship conference, from vision through on-site execution

Ideate and launch new event series and formats that set Stream apart in a competitive, largely undifferentiated space

Design distinctive, customer-first experiences and shape the agenda, run of show, and the moments people remember

Build the field and partner program

Design a field event motion that runs as connected campaigns with momentum across the calendar

Build co-branded activations with our partners that create real pipeline and brand lift

Bring an experiential point of view: the details that make an attendee feel like they’re somewhere no one else is

Tie events to pipeline and brand

Partner with sales, partnerships, and ABM to align events to account priorities and pipeline goals

Define and operationalize success metrics across pipeline contribution, engagement, and ROI, and put clean tracking behind event-sourced opportunities

Own the promotional plan behind every event: registration, lifecycle, paid, and internal enablement

Lead the team and collaborate across the business

Lead, coach, and develop the events team, including direct management of our US field event manager

Partner closely across marketing and sales, with enough fluency in content and design to direct creative and hold a high bar

Manage budgets, vendors, sponsors, and agency relationships to maximize ROI

Build the processes and rigor that let events scale as the US business grows

What you’ll bring

10+ years in event or experiential marketing, with time spent at a strategic, function-owning level

People leadership experience, including managing and developing direct reports

A strong portfolio of event work. This is a prerequisite, and reviewing it is part of how we’ll evaluate candidates, much like reviewing a designer’s book

In-house experience at a technology company, with a working understanding of demand generation and B2B sales cycles. Agency background is a bonus when combined with in-house experience

A track record of owning flagship events or conferences end to end, from concept through on-site delivery

Strong field and third-party event experience, including partner and co-branded activations

Commercial acumen: you can tie events to pipeline, ABM, and revenue, and speak to impact with leadership

Enough fluency in content and design to partner well and set a creative bar, plus a steady hand with agencies, vendors, and sponsors

Executive presence and the ability to influence senior stakeholders

A strategic thinker who stays close enough to execution to catch what matters

Comfort with ambiguity, competing priorities, and high-visibility moments

An AI-forward, tech-savvy approach to the work, with fluency in tools like HubSpot and modern event platforms

Willingness to travel roughly 30%