Associate, Integrated Media

Description
Media Associate

Role Objective

The Media Associate is the central operational hub responsible for the day-to-day execution of media programs. This role serves as the functional bridge between external media agencies and internal brand teams, ensuring that all campaigns are launched on time, creative is delivered to spec, and financial tracking is managed with 100% accuracy within internal systems.

Key Responsibilities

1. Agency & Brand Coordination

Act as the primary point of contact for the media agency to gather campaign requirements to ensure smooth campaign execution.
Maintain the master campaign calendars for dedicated brands within pod; track project milestones to ensure agency execution is hitting the internal deadlines required for pulse campaign launches and promotional windows.
2. Creative Trafficking & Asset Management

Own the building and delivery of creative workbooks to ensure alignment with brand, online and retail teams to ensure smooth asset delivery process
Manage the end-to-end trafficking process—from receiving final files to verifying they meet platform requirements (e.g., TikTok vs. Instagram) and confirming they are live and performing correctly on the agency side.
3. Financial Tracking & Internal Systems

Input and manage media authorizations within internal financial systems; ensure that all agency spend aligns with approved brand budgets.
Own internal financial system entries to reconcile monthly agency billing, resolving discrepancies between planned spend and actualized invoices across the brand portfolio.
4. Execution Support & Reporting

Collect and organize weekly performance files from the agency, ensuring internal stakeholders have access to the most recent performance data
Maintain clean and organized internal folders and databases for all media briefs, final assets, and historical performance reports.

Qualifications
Qualifications

1–2 years of professional experience (or high-level internships) in an environment that requires rigorous project management, such as a media agency, marketing department, or production house.
Proven ability to manage complex workstreams between external vendors and internal departments; adept at communicating technical requirements to creative partners and financial updates to brand leads.
High proficiency in Excel (for financial tracking) and comfort learning internal ERP or procurement software (e.g., SAP, Ariba, or similar budget management tools).
Exceptional organizational skills with a keen eye for details, deadlines, and budget entry.
Ability to pivot quickly when brand priorities change, ensuring the agency is updated in real-time to prevent wasted spend or incorrect creative placement.