Account-Based Marketing Manager, Canada Strategic Customer and Partner Marketing

Key job responsibilities
Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Build and maintain strong relationships with sales teams to understand strategic priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs with precision (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices

A day in the life
Success Measures:
• Pipeline influence and revenue contribution from ABM accounts
• Relationship Building and Reputation Building
• Account engagement metrics and program ROI
• Sales team satisfaction scores
• Program execution quality and timeliness
• Process improvement and best practice contributions

Basic Qualifications
– 5+ years of professional non-internship marketing experience
– Experience using data and metrics to drive improvements
– Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
– Experience in B2B, high-tech products/services preferred
– Experience managing, analyzing and communicating results to senior leadership

Preferred Qualifications
– Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
– Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs