Director of Marketing

What You’ll Do:

Lead Daisy’s marketing function, owning strategy and execution across brand, content, growth, communications, and demand generation
Partner directly with the CEO and executive leadership team to define Daisy’s marketing vision, positioning, and long-term growth strategy
Build, hire, mentor, and lead the marketing team as Daisy scales
Leverage AI tools and automation to improve speed, creativity, and efficiency across marketing
Elevate Daisy’s brand presence across website, messaging, creative, and go-to-market channels
Build and execute campaigns that drive awareness, inbound demand, and pipeline growth
Oversee and optimize the website as a key acquisition and brand channel
Create content across multiple formats to support awareness, sales, recruiting, and customer trust
Manage inbound lead flow and routing processes in partnership with Sales
Use HubSpot (or similar platforms) to build, measure, and optimize marketing programs
Analyze performance metrics and continuously improve channel effectiveness
Help shape future team structure, with the opportunity to grow into broader leadership as the company scales
Support hiring and building out the marketing function

What You Bring:

10–15+ years of marketing experience, ideally in high-growth tech or tech-enabled companies
Experience leading or building a marketing function and partnering closely with executive leadership
A proven ability to balance strategic leadership with hands-on execution in an early-stage, high-growth environment
Hands-on experience using AI tools to enhance marketing strategy, content creation, campaign execution, and operational efficiency.
Strong generalist background with a focus on brand, content and communication
Experience with HubSpot or similar CRM / marketing automation platforms
Builder mentality with hustle, urgency, and willingness to roll up sleeves
High energy, ownership mindset, and comfort in fast-paced startup environments