Field Marketing Manager

RESPONSIBILITIES:
Event Strategy & Planning: Build and maintain the North American field marketing calendar, prioritizing conferences, sponsored events, roundtables, customer gatherings, and webinars based on regional sales pipeline objectives and organizational priorities.
Flagship Event Ownership: Lead the strategy, production, and marketing efforts for Kharon’s full portfolio of hosted events—spanning our premier Kharon Global Summit down to hyper-focused, half-day thematic forums and executive roundtables—delivering gold-standard experiences that engage decision-makers and accelerate revenue.
Integrated Execution: End-to-end planning and execution for all in-person and virtual programs—managing logistics (venues, vendors, booth presence, registration) while treating every event as a full campaign from pre-program demand generation through post-event nurture campaigns.
Performance, KPIs & Optimization: Define and track metrics across all initiatives (pipeline contribution, audience engagement, ROI) and leverage performance data to continuously refine channel mix, resource allocation, and event formats.
Go-To-Market Orchestration: Serve as the strategic hub connecting Sales, Demand Gen, Partner Marketing, and our in-house video/webinar production team—ensuring every event is backed by first-rate creative assets and messaging; creating a world-class attendee experience.
Executive & SME Support: Coordinate speaker preparation, briefing materials, and talking points for Kharon executives and subject matter experts appearing on webinars and at live events.
Industry Association Development: Build and maintain relationships with industry associations, conference organizers, and other partners to extend Kharon’s reach and credibility.

QUALIFICATIONS:
5+ years of experience in field marketing, with a strong track record of driving demand generation, pipeline, and brand awareness.
Prior experience in B2B tech, SaaS, data, intelligence, or risk-related sectors strongly preferred.
Experience owning a webinar and/or live event program end-to-end.
Demonstrated ability to operate independently, manage ambiguity, and deliver results without heavy oversight.
Comfortable acting as both strategic owner and hands-on executor, especially in lean or scaling environments.
Proven ability to prioritize effectively and execute across multiple initiatives simultaneously.
Experience managing marketing budgets and allocating resources with discipline and accountability.
Strong analytical skills, with experience measuring performance, assessing ROI, and translating insights into action.
Highly effective cross-functional collaborator, able to influence without authority and align diverse stakeholders.
Strong written and verbal communication skills, with the judgment to adapt messaging across audiences.
Proficiency with Salesforce, HubSpot, and event/webinar platform like Zoom, and AI tools (Gemini, Claude, ChatGPT).