Founding Growth Marketer

About the Role
Our customers are non-technical small business owners. They’re everyday people that you see running your local grocery store or bottle shop.

In this role, you will pioneer the content strategy that reaches these entrepreneurs with short form video that connects with them in their language (literally and figuratively).

To-date, we’ve maintained consistent 5x growth with no marketing. You are the missing piece to our winning machine that has already cracked the code on product and outbound sales.

You will work closely with the Founders on how we show up online with a unique personality that stands out from the sea of sameness in retail tech.

In this role, you will
Shoot short-form, attention-demanding content across Facebook, Instagram, LinkedIn, Reddit and TikTok
Edit video and audio in CapCut, Adobe Premiere or whatever you are fluent in
Iterate on your content strategy and brand voice by tracking the virality of your content. The purpose is for your content to always be seen by as many relevant people as possible
Build a repeatable framework that extends the shelf-life of important assets so that we are always publishing content
Collaborate with Sales, Customer Experience and Engineering to maintain a cohesive brand and story throughout other types of content: training videos, product launches, webinars, etc.
Leverage analytics and performance data to measure the effectiveness of your content, prioritizing reach, leads and revenue in how we determine impact of your work

Who You Are
Strategic storyteller with a proven track record of producing viral content for brands; B2B or D2C will work here
Experience leading or contributing to content plans at a startup or agency that works with non-traditional brands that are willing to take risks to demand attention online
Natural intuition for how to connect with people regardless of their background or interest
Cares about the craft of editing and videography – always looking to push the boundaries of your best work
Comfort operating with high ownership in a small team where your decisions become the standard