Sales Vertical Manager – Apps & Gaming – Global Business Solutions

Responsibilities

About the Team:
TikTok’s Global Business Solutions (GBS) team is at the forefront of driving advertising innovation, offering scalable solutions for brands to connect with audiences in meaningful ways. Our Enterprise Ad Sales team partners with some of the largest global brands, enabling them to leverage TikTok’s unique platform to drive business impact. The GBS team is responsible for enabling advertising on the platform and connecting users with brands, and thrives on creativity, collaboration, and results.

This position is for an existing vacancy.

About the Role:
The Sales Vertical Manager is responsible for driving strategy and revenue for a team of individual contributors covering a list of named accounts. They will serve as the advocate for their clients both internally and externally. They will grow and develop Brand Partnerships Managers to become strategic advisors to their clients. Success in this role requires a focus on people and relationship management, client education, campaign measurement, and the ability to tell a strong story that shows TikTok’s ability to deliver against revenue goals.

Responsibilities:
– Deliver on revenue targets and steer the team to increased growth potential
– Prioritize sales narratives that address the needs of the clients
– Deep understanding of product to drive enhancements to unlock revenue
– Bring a consultative approach that will align around a Customer First methodology
– Provide thought-leadership and mentorship to your team on overall account planning
– Develop and maintain a strong understanding of key vertical market trends and customer opportunities
– Develop, mentor and manage a team of individual contributors
– Build relationships with top marketing decision-makers at brands and agencies
– Represent TikTok at industry events and conferences

Qualifications

Minimum Qualifications:
– 5+ years of direct experience in digital advertising, ad sales, or brand marketing
– Experience building relationships with top marketing decision-makers at brands and agencies
– Ability to proactively troubleshoot and problem-solve quickly and through the proper escalation channels

Preferred Qualifications:
– 3+ Years of experience managing individual contributors of varying experience
– Demonstrated experience in one or more of the following industries: Traditional Gaming (mobile, console, or PC), Real-Money Gaming (online/offline casinos, resorts, lottery, or sportsbooks), Social Casino and Rewarded Gaming, or Mobile Apps and Services (education, utilities, productivity, AI, or fitness).
– Experience managing advertisers throughout the funnel with a deep understanding of their challenges and objectives
– Ability to analyze data and identify insights to assess campaign performance
– Experience diagnosing and solving technical problems with product and engineering teams
– Ability to effectively translate technical language to non-technical stakeholders
– Experience with ad verification partners (IAS, DV, MOAT)