Brand Building Manager

What You Will Do

Lead development and execution of integrated marketing plans aligned to business objectives
Partner cross-functionally with category, insights, consumer experience, and sales to build and activate marketing plans and strategies
Help shape and evolve Dixie® AFH marketing, identifying opportunities to test, learn, and scale new approaches
Provide advisory support across GPFS businesses, including Anchor and Panoramic brands
Translate customer insights into actionable strategies and compelling value propositions
Develop marketing briefs and support creation of content and tools tailored to B2B customers
Use data and analytics to inform decisions, optimize programs, and measure impact
Manage multiple priorities with speed and agility
Build cross-channel knowledge through exposure to retail side of the Dixie® brand

Who You Are (Basic Qualifications)

Bachelor’s degree
2-5 years of B2B business, marketing experience

What Will Put You Ahead

MBA or other advanced degree
Experience in B2B marketing or go-to-market strategy development
Background in CPG or commercial roles