Franchisor Business Development Representative

Why this role exists
Our lean and efficient team of Account Executives are busy running high-quality demos and closing new franchise partnerships. Your mission is to make more of those demos happen at the top of the funnel—with the decision-makers in the (virtual) room—so great conversations turn into long-term wins for franchisors and their locations.

Your work will accelerate our partner growth and expand our impact across the franchise community.

Before you, Account Executives have been sourcing their own partners with minimal marketing help (we’re investing more in that area too!), so you’ll be the hero of the team if you can help them focus less on prospecting and more on what they do best: closing deals.

What you’ll do

Build and own a named list of target franchisors and networks using an account-based strategy
Map each account by decision process, executive stakeholders, field support leaders, and key influencers
Conduct thoughtful outreach across channels, phone, email, LinkedIn, conference networking, and warm introductions
Leverage prospecting tools such as Seamless AI Buyer Intent and HubSpot Prospecting Agent to identify and prioritize high intent targets
Research sister brands and platform groups to expand within brand families and private equity portfolios
Advance warm introductions from partners, clients, and advisors, and keep conversations active with timely follow-up
Qualify opportunities and schedule sales qualified demos for Outside Account Executives with the right stakeholders in the room
Prepare AEs with concise discovery notes, meeting briefs, and clear next steps for a smooth handoff
Coordinate with marketing on campaigns and conference plans to ensure strong pre-event and post-event engagement
Maintain accurate activity, contacts, and account data in our system of record, HubSpot
Represent CareerPlug at industry events and occasional on-site meetings with franchisor leadership

How we’ll measure success

Sales-qualified demos set with target franchisors (per quarter).
% of demos that include decision-makers/economic buyers.
Win rate from AE demo → signed SOW for BDR-sourced pipeline.
Executive-level introductions opened per quarter.

You might be our person if…

You’re deeply connected in franchising (you know the players, the conferences, the culture) and you genuinely like helping franchise leaders succeed.
You’re a curious prospector and a clear communicator—equally comfortable messaging a brand president, talking shop with an FBC, or sending a tight recap email that makes next steps obvious.
You’re organized and persistent without being pushy. You follow through, you document, and you keep momentum.
You believe people-first tools (hiring + retention) are a competitive advantage and can tell that story in a way that resonates with operators.
You’ve worked in software or partnerships and understand a one-to-many motion (franchisors, dealer/licensor networks, associations, buying groups).

Experience we’re looking for

Experience working directly with franchisors or franchise-related networks;
Success prospecting and qualifying in a software/partnership motion
Strong phone/email chops
HubSpot (or similar CRM) fluency
Existing relationships across franchise ecosystems (execs + FBCs) is a huge bonus!