CRM Executive – Sports Interaction

This role is available as part of ongoing evolution within our CRM function, offering the opportunity to step into a well-established environment and make an immediate impact. It presents the chance to refine existing campaign strategies while contributing fresh ideas to drive performance across our Canadian brands.

Reporting to the CRM Manager, the CRM Executive will play a key role in delivering engaging and compliant customer communications across multiple channels. The CRM Executive will focus on executing campaigns that influence player behaviour, improve retention, and enhance overall customer journeys. Working closely with CRM, creative and intelligence teams, the CRM Executive will combine analytical insight with strong execution to ensure campaigns are high quality and continuously optimised.

Execute CRM communication and promotional plans across email, SMS, push and in-app channels
Utilise AI-driven insights and segmentation tools to enhance campaign targeting and effectiveness
Build, QA and deploy campaigns with a strong focus on accuracy and compliance
Monitor KPI performance and collaborate with analytics teams to identify improvements
Conduct A/B testing to refine messaging, timing and promotional effectiveness
Work cross-functionally with creative teams to deliver compelling campaign assets

Qualifications

Proven experience in CRM campaign execution within a B2C environment
Strong understanding of segmentation, lifecycle marketing and customer engagement strategies
Experience using CRM platforms such as Optimove or similar tools
Analytical capability with reporting and performance measurement tools
Strong organisational skills with high attention to detail and compliance standards