Digital Marketing Analyst, Influencer Marketing

About The Role:
Digital Marketing Analysts are actively involved in campaign tracking and manage the scaled distribution of influencer marketing programs through paid social campaigns on TikTok, Instagram, and other social media platforms.

Responsibilities:
Client Research, Reporting, and Analysis:

Support of the following work streams:

Cleaning and analysis of data to support client reporting deliverables
Customization and maintenance of dashboards and reporting tools to measure program-specific KPIs, with regular QA checks on the data
Quantitative and qualitative research to explore questions posed by clients
Preparation of slides, analytic reports, and other visualizations to illustrate key insights
Participation in client-facing conversations around campaign performance, in collaboration with the cross-functional team
Delivery of benchmarks, trends, and other insights from reporting tools

Paid Social Planning and Buying:

Work closely with account management colleagues to develop paid social strategies and targets
Maintain up-to-the-minute knowledge of social platforms’ paid media products and services, and serve as an authority on this fast-moving sector of digital marketing internally and with clients
Set-up and execute paid social campaigns across platforms, working cross-functionally to coordinate influencer participation
Manage optimization of campaigns to ensure performance targets are hit

Thought Leadership and Vendor Innovation Support:

Assistance in the development of new methodologies and processes such as:

Introduction of new practices and cross-functional processes
Development of new metrics to better illustrate the efficacy of our programs
Publishing of data trends, industry insights, and other thought leadership pieces

Requirements:
3 to 5 years of relevant work experience in agencies or in-house marketing roles
Strong strategic and analytical background
Strong written communication skills
Strong understanding of social media space and the latest organic and paid social marketing KPIs and processes
Media buying or performance marketing experience is a plus
Proven effective communication skills, especially among cross-functional teams
Expert in quickly learning and utilizing new software
Ability to take complex information and create a compelling story, including visualizations
Experience working with data analysis, with a strong ability to derive insights from multiple complex data sets
Advanced skills in Google Sheets/Excel

Key Performance Indicators (KPIs):
Displays passion for data analysis, critical thinking, and storytelling
Is social media-savvy and familiar with social platforms and influencer marketing
Illustrates strong attention to detail and thrives in a fast-paced work environment
Is able to prioritize competing work streams, often with quick turnarounds
Works collaboratively, yet with a strong drive toward personal accountability
Is proactive, with the desire to help identify efficiencies, best practices, and opportunities