Senior Marketing Coordinator, Media & Conferences

Responsibilities
Assist with building and activating marketing campaigns for all events and activations
Support marketing execution across our full event and conference portfolio, including Pollstar Live!, VenuesNow Conference, Secure Venues Summit, and other events as assigned
Support email marketing for conferences, including updating marketing lists, updating and approving content, pulling data from email campaigns, and running A/B tests as needed
Maintain conference websites, including updating the speaker page with bios and headshots, keeping the schedule current, and ensuring the sponsor page reflects the latest sponsors and logos
Create registration discount codes, including OVG accounts, OVG Alliance, sponsorships, partners, and new codes as they come in
Pull data and reports from Campaign Monitor, Google Ad Manager, and registration/revenue systems for the sales team and other stakeholders as needed
Work with the events team to ensure they have what they need for conferences and events
Create graphics for email marketing, social posts, and online banners
Work with the OVG social media team to support post creation and content scheduling for Pollstar, OVG, and specific event accounts
Update partner contracts each year: connect on trade terms, add or remove anything no longer beneficial, get agreements approved and fully executed
Fulfill all partner terms throughout the year, including sharing Pollstar Live! and VenuesNow Conference discount codes and promos when registration opens, reminding partners to send through their assets, and ensuring we take full advantage of what we’re owed in return
Prepare the Media and Conferences team for partner conferences, including confirming exhibitor booths, providing marketing materials, and coordinating other logistics as assigned
Own contact and client data in our database app, Starbase, including adding new information and pulling contact lists
Assist the research team during Pollstar Award setup and announcements, including proofreading, editing, and testing the ballot site and other surveys and forms as needed
Responsible for the creation, approval, and distribution of the ‘Mock Covers’ designed for our honoree-focused events
Update the media kit at least once a quarter with new upcoming editorial content
Support editorial on our annual lists (e.g., Women of Live, Impact50) by collecting contacts, reaching out to honorees, collecting honoree assets, and helping get online hubs created
Owns the Poster Contest: creating graphics, sending email campaigns, outreach, collecting submissions, managing the Poster Contest inbox, adding submitted graphics to the website, updating rules and language for the current year, and managing onsite voting and results
Handles invoice submission and tracking for the Marketing Activation team, ensuring timely processing and accurate records
Other duties as assigned

Qualifications
Bachelor’s or graduate degree in Marketing, Communications, or a related field
2-3 years in marketing or event conference experience
Passion for the live entertainment industry
Working knowledge of social media platforms and best practices
Previous experience with marketing automation platforms, content management systems, and ticketing systems is strongly preferred
Proficiency with Canva or full Adobe Creative Suite, including but not limited to Illustrator, Photoshop, and InDesign, is strongly preferred
Excellent technology, communication, and writing skills
Strong analytical skills and data-driven thinking
Ability to travel and work nights, weekends, and select holidays, in addition to traditional business hours, is required