Senior Lifecycle Marketing Manager, Activation

How you’ll make an impact

Drive growth from new and existing customers via the ideation,
launch, and optimization of omni-channel journeys
Responsibility for E2E execution of said journeys, including
business strategy definition, creative strategy, success metrics,
and read-out of results
Bridge the gap between a technical development teams,
product, and a strategic marketing team by creating detailed
requirements for projects, like audience criteria and if/then logic
Size and estimate potential project impact on CAC, revenue,
and other KPIs
Help build and execute against a hypothesis-driven testing
roadmap for owned journeys
Identify cross-functional opportunities to improve the customer
lifecycle, and provide strategic and operational leadership to
those projects
Uplevel the team’s processes and documentation of journeys
Maintain and improve reporting dashboards, in partnership
with Analytics
Partner with Creative team to build visually seamless, highly
engaging touchpoints
With the wider business, share plans, results, learnings, and best
practices
Serve as a CRM and lifecycle marketing subject matter expert
on the Growth team

What we are looking for:

4+ years experience in lifecycle marketing
A proven track record at driving measurable results toward KPIs
Ability to pull and translate complex data results into actionable,
revenue-driving insights with minimal assistance
Advanced skill in spreadsheet tools and familiarity with BI tools
such as Looker or Mode
A strong understanding of statistical testing principles within
CRM
Demonstrated success in managing complex cross-functional
projects with business, technical, and creative stakeholders
A self-starter who sees challenges as opportunities and is a
creative problem-solver
Hands-on experience in Iterable is a must
Excellent written and verbal communication skills
Highly driven and results-oriented work ethic
Experience with SMS and/or mobile push strongly preferred
Bonus if you’ve worked with a CDP (we use HighTouch)