Director of Content

WHAT YOU WILL OWN
Content as a business driver as a measurable growth lever with real revenue contribution across every channel — DTC, retail, and marketplaces — not an output count or a vanity reach number.
Retail as a first-class outcome — using content to drive consideration and demand that converts at the shelf (Target, Walmart, and beyond). This leader is obsessed with driving customers to retail as much as to any online channel, and works hand-in-glove with the Head of Sales (who owns quip’s retail accounts) to make content pull product through the aisle.
A high-velocity content engine — an always-on, high-cadence content operation producing breakthrough volume every week and month across TikTok, Instagram, and YouTube.
The Brand — the positioning, identity, and voice that make quip distinct in a crowded category — driving consideration, pricing power, and loyalty, and showing up consistently everywhere a customer meets us.
Content-first commerce — TikTok Shop, live/social selling, and emerging content-driven marketplaces (e.g., Whatnot), building the content that sells — in lockstep with the Head of E-commerce, who owns channel conversion and the e-commerce P&L.
The connective tissue between creative, design, and content — so brand expression and performance work as one system, not three silos.
Content capability across the org — coaching teams, agencies, and creators to think and produce like a modern content company.
Community & influencers — establish and oversee an always-on creator/influencer engine and an owned community that compounds reach and advocacy over time, feeding the content machine and lowering the cost of every impression — not transactional, one-off sponsorships.

WHAT YOU WILL DO
Define and execute a content strategy tied to explicit topline growth targets across all sales touchpoints — DTC, retail, and marketplaces — from top-of-funnel consideration through to sale.
Own brand integration end to end, and be its chief custodian — one coherent quip across product, marketing, retail, and e-commerce.
Treat retail as a primary destination, not an afterthought: build content that drives consideration and foot traffic to Target, Walmart, and other retail partners, and that pulls product off the shelf. Partner closely with the Head of Sales to connect content to retail sell-through.
Stand up a repeatable, high-volume content operation — in-house studio, creators, UGC, and agency partners — that consistently breaks through the algorithms rather than chasing them.
Own platform strategy and native fluency across TikTok, Instagram (Reels), and YouTube (Shorts and long-form), Pinterest, and test emerging platforms early and cheaply.
Drive content-led commerce on TikTok Shop and live/social selling; partner tightly with E-commerce to convert attention into transactions.
Move fluidly between “creative,” “design,” and “content” to raise the efficacy of every marketing dollar, including the creative that fuels paid and lifecycle.
Manage and scale a highly functioning team across content, design, community and influencers/partnerships
Build measurement that connects content to consideration, engagement, and revenue — and kill what does not work, fast.
Inspire and upskill the wider organization so content becomes a muscle everyone builds, not a function that sits in a corner.

WHAT YOU BRING
10+ years building content, social, and creative for consumer brands, with a clear track record of content that drove growth — not just impressions.
Demonstrated experience building “content machines”: high-volume, always-on production systems across the social and digital landscape.
Deep, current, hands-on command of TikTok, Pinterest, Instagram, and YouTube and how their algorithms actually reward content — you know what breaks through because you have made it break through.
Real, practical understanding of TikTok Shop and content-first selling platforms (Whatnot, live commerce). You have sold through content, not just posted it.
Fluency across creative direction, design sensibility, and content production — you can mirror all three to drive marketing efficacy.
An omnichannel instinct: you have used content to drive not only online sales but retail demand and sell-through, and you treat the shelf as a channel you are accountable to.
A revenue-first operating mindset and genuine comfort being measured on business outcomes.
Player-coach leadership: you build teams and capability, and you can still get into the work when it matters.
NYC-based, in-market, and hands-on.

HOW WE WILL MEASURE SUCCESS
Content’s contribution to topline growth across every channel — DTC, retail, and marketplaces — from consideration through to sale.
Demand and sell-through driven into retail (Target, Walmart, and partners), not just online conversion.
Volume and breakthrough: consistent high-cadence output that wins reach and engagement against the algorithms.
Content-driven commerce revenue (TikTok Shop / live selling).
Efficiency lift delivered to paid acquisition and lifecycle through stronger creative.
Organizational capability: a content muscle visibly built across teams.