Social Media Coordinator

RESPONSIBILITIES

Content and Social Media

Execute the social media content calendar across Instagram, TikTok, YouTube, Pinterest LinkedIn and Facebook – scheduling posts, writing captions, and ensuring content goes live on time
Assist with content creation, filming, editing, and posting
Track and compile social performance data weekly, pulling metrics from native analytics tools and flagging trends to the Social & Creator Marketing Manager
Stay on top of trending sounds, formats, creators, cultural moments, and platform updates, proactively bringing ideas and references to the team
Ensure all content aligns with brand guidelines and campaign objectives

Creator Support

Assist with influencer outreach and relationship management
Help coordinate product gifting and creator seeding
Support affiliate and tiktok shop creator initiatives
Maintain creator database and reporting

Cross-Functional

Assist with product launches, retail campaigns, events, partnerships/advocacy and brand activations
Assist in cross-functional coordination with Creative, Brand, and Creator teams to ensure assets are received and campaigns are executed on time

REQUIREMENTS
3+ years of experience supporting social media, content creation, influencer marketing, or a related area, including internships or freelance work
Strong understanding of social platforms, particularly Instagram, TikTok, and YouTube, and how content and audiences differ across each
Comfortable appearing on camera and participating in social-first content
Experience creating and editing short-form video content using tools such as CapCut, Adobe Premiere, Canva, or similar platforms
Strong writing skills with the ability to develop clear, engaging, and on-brand social copy
Familiarity with native social media analytics and an interest in using performance data to inform future content
Highly organized and detail-oriented, with the ability to manage multiple deadlines and keep day-to-day work moving
Proactive, collaborative, and comfortable working in a fast-paced environment where priorities may shift
Strong awareness of social media trends, internet culture, creators, and emerging platform features
Willingness to jump in across content, community management, creator support, and other evolving team needs
Experience with TikTok Shop, affiliate platforms, creator management tools, or social scheduling platforms is a plus