Senior Planner, Media Planning

Responsibilities

Gather and analyze marketing, industry, and human insights data to determine the client’s advertising and media needs
Develop a firm understanding of marketing objectives and strategies, the human–product relationship and human–media relationship
Develop understanding of client’s business and competitive landscape
Assist in developing budget allocations across media resulting in strategic and effective media plans
Present plans to the client brand group, with assistance of more senior media team
Clearly communicate media objectives, strategies and executional guidelines to execution teams
Work closely with agency partners
Maintain strong relationships with media suppliers and stay abreast of market conditions
Campaign maintenance ensuring quality control and adherence to overall media plan objectives. Develop campaign performance documents, including online campaigns
Utilization and knowledge of syndicated media, research, and other data resources
Take an active role in client education of the evolution of the media landscape
Active participation in internal and external status meetings
Develop/assist with development of POVS
Active participant in the overall financial process – responsible for collecting and inputting data and ensuring monthly billing is accurate and delivered on deadline

Qualifications

Bachelor’s degree; degree or concentration in advertising, marketing, business administration, and communications preferred
+3 years in a Media Strategy role
Strong written and verbal communication and presentation skills
Demonstrated experience in negotiating
Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
Demonstrated critical thinking and problem-solving abilities
Strong analytical abilities & proficiency in math
Ability to effectively utilize media research and reporting resources
Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint