Digital and Social Media Director (Spanish)
- Location
- Miami, FL
- Work type
- Full Time
- Posted
- 2026-08-03
Job description
As the Digital and Social Media Director, you will be responsible for duties to include, but not limited to:
Oversee and manage OCB’s digital and social media strategy and the development and distribution of digital content, including:
Oversee and participate in the development and delivery of strategic digital deliverables, including research, analytics, audience profiling, and strategies for use of digital products across OCB.
Coordinate with the Chief Content Officer for content development and overall programming strategies.
Champion the use of modern technology development and management approaches drawing heavily upon best practices from the consumer digital industry such as open source and agile development processes.
Create custom audience development strategies to ensure continued growth across digital platforms. This encompasses editorial planning, organic and paid campaigns, and technology recommendations to help journalists reach and expand audiences.
Monitor digital markets worldwide and keeps up to date on trends and developments.
Create a metrics-driven culture and workflow for digital media within OCB.
Guide a staff of journalists, social media and technical staff, creating content for the web and social media platforms.
Assign and provide editorial direction on story leads for the production of stories and investigative reports on various topics covered on the website and other digital platforms, suggesting topics to be emphasized, covered in-depth, supplemented with pictures, graphs, or links to related information, and similar improvements and enhancements and innovations to increase the effectiveness of martinoticias.com and proposes new projects to make the digital assets more competitive. Areas of innovation may include web news presentation, accessibility, comprehensiveness, interaction with other sections of the site, and interactivity with website visitors. Interactivity includes email exchanges, crowd sourcing, chat, blogging, and other evolving, web-specific forms of engagement.
Ensure that news coverage is complete, balanced, and appropriate for targeted Cuban audience.
Apply recognized journalistic standards and practices, to include the VOA/OCB Standards and Best Practices Guide, and ensure that copyright restrictions are respected on all OCB digital platforms.
Stay up-to-date on the kind of digital tools that 24/7 newsrooms use to reach and engage with audiences on web, social media, chat apps, newsletters, and other digital platforms.
Supervise a team of eight to 15 editors, journalists, broadcasters, and assigned contractors in the Digital Media and Social Strategy Division through subordinate supervisors:
Conditions of employment
U.S. citizenship is required.
Applicants must meet all qualification requirements by closing date of the announcement to be considered.
Applicants must complete online questionnaire.
This is a national security position. If selected, this position requires the completion of the SF-86.
Suitability Determination: If selected, you will be subject to a background investigation to establish your suitability for federal employment. The background investigation may include, among other aspects, a review of your credit and legal history.
This position is not covered by a Union Agreement.
This position has been designated supervisory requiring that the selectee serve on an initial appointment as a supervisor or manager serve a one-year probationary period. This position may require serving a one-year probationary period.
If selected for this vacancy, you may be required to file the OGE Form 450 (Confidential Financial Disclosure Report).
The full performance grade level for this position is GS-14.
This position may require working nights, weekends, and holidays.
Qualifications
Screen out factor: Applicant must have fluency in both English and Spanish languages that enables you to speak, read, write, report, and translate in both languages and that includes knowledge of Cuban idioms and colloquialisms.
Education
Education is not required for this grade level. It cannot be used for qualification purposes.