Creative Director, Business Marketing

Creative Director, Business Marketing Responsibilities
Partner with creative agencies as well as roll up one’s sleeves to develop original breakthrough ideas for a variety of marketing touchpoints
Partner closely with cross-functional teams across all workstreams to influence and align on business efforts. Cross-functional teams include: Marketing, comms planning, organic social and influencer, media
Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy
Leverages historical campaign performance and trends to inform future creative decisions
Works with AI and Gen AI tools for creative ideation and production
Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative outputs. Set the creative inputs across creative testing plans to optimize creativity
Stay up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing, and implement relevant insights into the work
Inspire, enable, and energize a high-performing creative team, and cultivate a creative work environment
Minimum Qualifications
12+ years of experience in creative direction, advertising, marketing, or editorial leadership
Experience with AI and generative AI tools used for creative ideation and production. A portfolio that showcases concept-driven campaigns which drive results
Experience working with data and insights
Experience presenting creative concepts and campaign strategies to stakeholders and collaborators at different levels
Demonstrated experience in collaborating effectively with external agencies and cross-functional teams
Experience problem-solving and thinking strategically for advertising campaigns
Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders
Proficient in Figma, GenAI tools and Adobe Creative Suite, including Firefly
Experience in developing direct response creative
Bachelor’s degree in Advertising Art Direction, Digital Design, Visual Design, or equivalent experience
Preferred Qualifications
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience with After Effects, Premiere, and Media Encoder
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience building and evolving design systems and brand languages that operate across diverse product lines and global markets