Growth Lead

What You’ll Do

Architect and own the Genius AI website strategy, including a high-impact quarterly roadmap spanning paid and non-paid landing pages, CRO experiments, SEO and GEO improvements, analytics, and technical performance
Design and deploy AI-powered systems across the website motion, including personalization engines, content generation workflows, and testing automation, restructuring how the team produces and optimizes web experiences rather than just accelerating individual tasks
Execute rigorous A/B tests and iterative experiments to optimize critical conversion metrics across the funnel, translating results into decisions and strategy adjustments
Shape how Genius AI tells its story through the website, crafting narratives that resonate with service business owners and move them from first visit to activated customer
Direct cross-functional execution across designers, developers, analytics, and partners in Product, Paid, Content, and Lifecycle Marketing to keep every initiative in the roadmap moving

What We’re Looking For

5+ years of experience driving growth at high-growth technology companies, with a track record of identifying and executing high-impact initiatives; experience serving service-based SMB customers is a plus
Already rewired a growth or marketing motion with AI, building systems that changed how the function operates and hands-on experience implementing AI-powered workflows for personalization, content generation, or experimentation
Comfortable operating without a defined playbook, with a track record of shipping fast, learning from results, and course-correcting as needed
Deep fluency in growth fundamentals including conversion optimization, funnel analysis, experimentation design, and analytics, with the ability to build models and turn insights into action
Strong product marketing instincts, with demonstrated ability to craft narratives that make service business owners feel understood and translate into copy and positioning that converts
Proficient with website analytics and experimentation platforms like Google Analytics, Mixpanel, or Amplitude, and comfortable working directly in a modern CMS like Webflow
Enough HTML/CSS or front-end exposure to unblock yourself without always needing a developer