Founding Growth Marketer

Why this role matters
You’ll drive growth in a category most couples avoid talking about. Prenups, estate planning, and money conversations are emotionally fraught and deeply personal, but they’re one-way-door decisions people deserve expert help with. Your job is to find the couples who need us, earn their trust, and turn that into a repeatable, measurable growth engine.

What you’ll own
Acquisition performance. Own our blended CAC target across channels. Drive the paid social testing program (creative variants, audiences, landing pages) with our media buyer and creative contractors.
Referral & word-of-mouth growth. Design and run the referral motion; build the community, creator/UGC, and influencer programs that make couples tell other couples.
Story & content in market. Bring a realistic, relatable voice on money and relationships to organic social and content that earns saves and shares.
Measurement & growth infrastructure. Define the metrics for every channel, build honest reporting, and set up the tooling so the whole function scales — including managing agencies, contractors, and AI agents.

We should talk if you’re…
Spiked, not just rounded. 4+ years running growth at consumer startups, with deep, provable expertise in at least one of: paid social or referral / viral / community-led growth. You know exactly which one you are.
An owner of outcomes. You’ve carried a CAC or acquisition number yourself, killed losing channels fast, and can walk us through a program that failed and what you did about it.
A builder of systems. You set up the measurement, tooling, and processes that let a marketing function scale beyond you — not just campaigns that worked once.
Someone who builds with AI. You use AI tools as a genuine force multiplier across research, creative, copy, and analysis, and you’re excited to do growth in an AI-native company.
Story + measurement. Storytelling instincts paired with real measurement discipline. You define the metrics and build the reporting behind your work.
High-agency and scrappy. You own outcomes on a small team, move fast, and thrive without a big budget or a playbook handed to you.

Nice to have
Experience in fintech, consumer health/wellness, lifestyle, marketplaces, or AI-assistant/consumer-services.
You’ve built a referral or creator/UGC program end-to-end, or scaled a paid social program past $1M/year profitably.