Executive Design Advisor

Responsibilities:
Own the vision for the brand visual identity and bring the essence of CookUnity to life through a differentiated design system that shapes all consumer touchpoints
Bring a proven aesthetic sensibility from a top-tier B2C consumer brand and apply it to CookUnity’s product surfaces, informing both day-to-day craft and our longer-term design language.
Refine key elements of the brand identity system to up-level craft, refinement, and meet the needs of an expanding ecosystem of channels and activation formats
Define CookUnity’s approach to visual storytelling across marketing surfaces and key consumer touchpoints like packaging
Ensure design consistency and brand cohesion throughout the marketing funnel and consumer journey to maximize brand equity and recognition
Diagnose where our design org can leapfrog in adopting AI-assisted workflows (Figma AI, generative design, prompt-to-design pipelines) and where the industry is heading, and build a credible, sequenced uplift plan.
Coach new tools and workflows into daily practice — pairing directly with our design team on real projects, not just delivering a slide deck of recommendations.
Partner closely with Product and Marketing leadership to ensure design strategy is tightly linked to product and business priorities.
Qualifications:
VP or CDO-level experience at a top-tier, high-craft B2C consumer brand, with a track record of shaping product design at scale.
Proven experience building and leading high-performing design organizations.
Genuine fluency in AI-assisted design tooling (Figma AI, generative workflows, prompt-to-design pipelines) — you’ve already integrated these into a team’s real practice, not just piloted them.
A coaching mindset: able to walk into an existing team, diagnose gaps without demoralizing people, and bring them along — part teacher, part champion, part operator.
Ability to leverage generative AI to increase output quality and speed.
Preferred requirements:
Experience in food, wellness, marketplace, or subscription consumer businesses.