Lifecycle Marketing Manager

Who You Are:
We are hiring a Lifecycle Marketing Manager to own how TickPick engages customers across email, SMS, and push. You will run the program end to end, from strategy through execution and measurement, with data and engineering support and a strong automation toolset at your disposal. This is a builder’s role for someone who wants to stay close to the craft while shaping the systems behind it, and it is scoped to grow with its results.

What you’ll accomplish in your first year
A clear map of our lifecycle: the product messaging, stages, seasonal moments, partnerships, and top events, performers, and categories that should drive what we send.
An audited, streamlined journey architecture, with underperforming or overlapping messaging optimized or retired.
A CRM segmentation model built with the data team, with standardized company-wide definitions (new, repeat, lapsed, dormant, super-dormant, reactivated) and live reporting on cohort size, value, and migration.
A standing test-and-learn agenda producing measurable lifts in revenue and retention.

Responsibilities
Strategy and journeys

Own lifecycle strategy and execution across email, SMS, and push, from planning through optimization.
Build always-on journeys spanning onboarding, conversion, cross-sell, retention, reactivation, and win-back.
Design, present, and ship new campaigns and ad hoc sends that grow sales while protecting customer trust.
Optimize cadence, offers, and incentive strategy to lift engagement without driving fatigue or unsubscribes.
Segmentation and personalization

Partner with the data team to define and maintain segments and lifecycle stages, with live reporting on cohort size, value, and movement between stages.
Drive behavior-based, triggered, and dynamic messaging from first-party data, starting with the highest-volume audiences and working toward the niche.
Platform, deliverability, and data

Serve as the in-house owner of the ESP and CRM stack, from configuration and integrations through the data flows that feed it.
Protect deliverability and sender reputation, and partner with Product on consent and compliance across email and SMS.
AI and automation

Build or co-build tooling that automates journey auditing, segment refresh, content variation, and reporting.
Help shape, test, and iterate the automation roadmap as new capabilities become available.
Measurement and reporting

Own lifecycle reporting and forecasting, tying the program to revenue and lifetime value and contributing to planning.
Contribute to channel measurement strategy with a focus on incrementality.
Present performance quarterly and speak to progress and data weekly.
Requirements
5 to 8 years in CRM, lifecycle, retention, or database marketing, with your tactical depth intact, whether you rose quickly and stayed close to the craft or are a more senior operator returning to hands-on work.
Tactical mastery of email, SMS, and push execution, segmentation, and journey building. You get the most out of the tooling yourself.
Demonstrated use of AI at a software level. You have built or co-built tools, with a technical partner, a software kit, or on your own, that turn best practices into automated auditing, optimization, and reporting. This is beyond prompting in a chat interface.
Strong analytical skills, comfortable with cohort and LTV analysis and turning data into action.
A self-directed operator who can carry a function forward with data and engineering support.

Preferred qualifications
Hands-on experience with an ESP or CRM platform (Iterable, Braze, Klaviyo, or similar) and with deliverability and consent compliance.
Experience with predictive modeling and segmentation in partnership with a data team.
A track record of scaling program output faster than team size.
Sports, entertainment, and/or two-sided marketplace experience.
Bachelor’s degree in engineering or the sciences.