Growth & Monetization Manager

About the Role:

We are looking for a growth-focused operator to maximize revenue from our existing traffic and lead flow.

This is not a traditional lifecycle or email role — this is a revenue-driving position focused on increasing value per lead and unlocking new monetization opportunities.

You will own how we turn traffic into revenue beyond the initial sale.

What You’ll Work On:

Revenue Optimization

Increase revenue per lead (RPL) across campaigns
Build and optimize upsells, cross-sells, and post-lead monetization
Identify opportunities to extract additional value from traffic

Lifecycle Marketing

Build and manage email and SMS campaigns
Optimize engagement, conversion, and retention
Improve follow-up and monetization across the funnel

Funnel & Conversion Optimization

Analyze user behavior across funnels
Improve conversion rates and user flow
Identify drop-off points and opportunities for improvement

New Revenue Opportunities

Identify and test new monetization strategies
Explore additional verticals and partnerships
Work with leadership on expanding revenue streams

What We’re Looking For:

Must-Have Skills

Experience in performance marketing, lead gen, or DTC
Strong understanding of funnels, LTV, and monetization
Analytical mindset with ability to act on data

Nice-to-Have / Bonus

Experience with email/SMS platforms
Experience in finance, debt, or home services verticals
Background in affiliate marketing or high-volume lead gen

Mindset

Revenue-first thinker — you focus on outcomes, not tactics
Creative problem solver — you find ways to make more from existing assets
Fast executor — you test and iterate quickly