VP Sales, Programmatic & Data Solutions

What You'll Do
Pipeline & Revenue Growth

Build and maintain a robust, self-sourced pipeline through proactive outreach, industry relationships, and a consultative sales process
Lead full sales cycles from prospecting and discovery through solution design, negotiation, and close
Establish and hit quarterly and annual revenue targets aligned to division growth goals
Develop a strategic account plan that balances new business acquisition with expansion of existing partnerships
Agency & Platform Relationships

Leverage and expand existing relationships at holding company agencies, independent agencies, and programmatic platforms (DSPs, SSPs, data marketplaces)
Position Fluent as a strategic data partner not a vendor within client and agency planning cycles
Secure early-stage inclusion in media planning conversations, RFPs, and annual budget cycles
Attend and represent Fluent at key industry events, conferences, and agency summits
Account Management & Client Development

Own client relationships post-sale, serving as an ongoing strategic partner and point of escalation
Identify upsell, cross-sell, and renewal opportunities across your book of business
Monitor campaign performance and proactively bring solutions that demonstrate continued ROI for clients
Ensure a seamless handoff and ongoing alignment between sales, operations, and client success teams
Internal Leadership & Cross-Functional Collaboration

Serve as a voice of the market internally translating client feedback into product, packaging, and go-to-market insights
Collaborate with product, operations, and marketing to shape proposals, activation strategies, and vertical-specific solutions
Partner with leadership on pricing strategy, competitive positioning, and new vertical expansion priorities
Contribute to a culture of accountability through disciplined forecasting, pipeline hygiene, and CRM usage

Requirements
8–12+ years of progressive enterprise sales experience at a DSP, SSP, data vendor, agency trading desk, or relevant ad tech company
Demonstrated track record of building and maintaining a high-quality pipeline through consultative, solution-based selling not reactive order-taking
Active, existing relationships with decision-makers at holding company agencies, independent agencies, and programmatic platforms
Deep expertise in the programmatic ecosystem: audience targeting, first-party data activation, data onboarding, modeling, DSP/SSP workflows, and CTV
Proven ability to manage long, complex sales cycles with multiple stakeholders across client organizations
Experience managing accounts post-close, including renewals, upsells, and executive relationship maintenance
Ability to operate as a trusted internal collaborator strong communication with product, ops, and leadership teams
Exceptional presentation and communication skills; comfortable influencing at the C-suite and VP level
Highly organized, self-motivated, and capable of managing competing priorities in a fast-paced environment
Preferred
Experience selling into regulated verticals including Healthcare, Pharma, or Financial Services
Familiarity with platforms such as LiveRamp, TransUnion TAP, Adobe AdCloud, and The Trade Desk
Background in data marketplace workflows, custom segment creation, identity resolution
Prior experience at a data company or media company with a first-party data asset
What Sets Fluent Apart
Industry-leading scale: 100M+ opted-in U.S. consumer profiles
Fully declared, zero-party data collected directly from consumers not modeled or inferred
Proven performance across high-value verticals including Health & Pharma, Financial Services, CPG, and Retail
Commitment to privacy-first data practices and full regulatory compliance
A collaborative, fast-paced culture with direct access to leadership and real influence over product and strategy
Opportunity to help shape and lead a growing division with significant runway

Skills Required
8-12+ years of progressive enterprise sales experience at a DSP, SSP, data vendor, agency trading desk, or relevant ad tech company
Demonstrated track record of building and maintaining a high-quality pipeline through consultative, solution-based selling
Active, existing relationships with decision-makers at holding company agencies, independent agencies, and programmatic platforms
Deep expertise in the programmatic ecosystem: audience targeting, first-party data activation, data onboarding, modeling
Proven ability to manage long, complex sales cycles with multiple stakeholders across client organizations
Experience managing accounts post-close, including renewals, upsells, and executive relationship maintenance
Ability to operate as a trusted internal collaborator with strong communication skills
Exceptional presentation and communication skills; comfortable influencing at the C-suite and VP level
Highly organized, self-motivated, capable of managing competing priorities in a fast-paced environment