Demand Generation Specialist

What You Will Do
HubSpot & Email Marketing

Own the end-to-end build and execution of marketing emails in HubSpot, with the support of Marketing Operations, including A/B testing, copy formatting, list segmentation, scheduling, and communications calendar coordination
Leverage HubSpot AI features to accelerate email drafting, subject line testing, and workflow building
Build and manage email nurture workflows and drip sequences under the strategist's direction
Maintain list hygiene, contact segmentation, and database health within HubSpot alongside Marketing Operations
Ensure proper campaign tracking & reporting is functioning correctly between HubSpot and Salesforce
Webinar & Virtual Event Operations

Own the full technical setup and execution of webinars across platforms, including Zoom Webinars & Payload CMS
Manage all webinar mechanics: registration page setup, confirmation and reminder emails, workflow configuration, scheduling speakers, day-of coordination, recording management, and post-event follow-up sequences
Partner with the Demand Gen Content Manager & Product Marketing to maintain an up-to-date calendar of upcoming webinars and execute accordingly to ensure seamless webinar promotion and attendee experience
Serve as the Virtual Events Coordinator for 3rd party/sponsored virtual summit and webinar execution, from submitting abstracts to sending lead lists to Marketing Ops
Digital Marketing Support

Provide hands-on support to the Digital Marketing team on time-intensive tasks, including landing page builds, UTM tracking setup, or submitting creative requests for digital assets
Use AI tools to speed up drafting, editing, and formatting of campaign assets
Assist with paid media campaign operations across Google Ads and LinkedIn Campaign Manager as needed
Reporting & Campaign Metrics

Own the regular pulling and compiling of campaign performance metrics for the team, including leads by channel, email performance, webinar attendance, and pipeline attribution
Assist with monthly and quarterly marketing and budget reporting for team members or senior leadership as needed
Team & Strategist Support

Serve as a reliable execution partner to the demand generation strategists and the Sr. Director, Demand Generation & Growth Marketing - taking direction well, flagging issues proactively, and delivering on time
Learn our project management tool, Monday.com, to help team members manage campaign launches with content, design, and product marketing teams to ensure timely asset delivery and smooth campaign execution
Take ownership of tasks end-to-end so strategists can stay focused on higher-level planning and strategy
Other duties as assigned
What We Are Looking For
2-4 years of experience in marketing, demand generation, or marketing operations (internships and co-ops count)
Hands-on experience with HubSpot (or similar marketing automation tool) - including email marketing, list setup, and reporting - preferred but not required
Comfort working in Salesforce for lead management and reporting, or strong technical acumen to pick it up quickly
Experience with webinar platforms such as Zoom Webinars or ON24
Comfortable using AI tools - our team uses Claude, Jasper, and HubSpot AI features daily; we expect this person to embrace AI as a core part of their workflow for drafting, summarizing, and accelerating repetitive tasks
Exceptional attention to detail - you catch errors before they go out the door
Strong ability to manage multiple projects and deadlines simultaneously without losing quality
Analytical mindset with comfort pulling, organizing, and presenting data in spreadsheets and dashboards
Clear, professional written communication skills
A proactive, no-task-too-small attitude - you take ownership, follow through, and ask questions to keep learning and improving
Ability to take direction from multiple stakeholders and prioritize effectively in a fast-paced environment
Genuine interest in cybersecurity or enterprise software
Bachelor's degree in Marketing, Communications, Business, or related field - or equivalent experience
Your Martech Stack
You will work with these tools every day:

HubSpot — email, automation, workflows, reporting, and AI-assisted content features
Salesforce — CRM, lead management, pipeline reporting
Zoom Webinars — webinar setup and execution
Claude (Anthropic) — content drafting, summarization, and task acceleration
Jasper — AI-assisted marketing copy and campaign content
Google Drive - Slides/Sheets — reporting and data management
Benefits & Perks: Designed for How You Work, Live, and Grow💰 Compensation & Financial Security
Base Salary: $74,000 – $84,000 plus performance-based bonus or commission (role-dependent), a comprehensive Total Rewards package and equity so you share in the success you help build.
401(k) with both Traditional and Roth options to support your long-term financial goals
Flexible Spending Accounts (Health Care & Dependent Care) to help maximize tax savings
🩺 Health & Well-Being
Exceptional medical coverage, ReversingLabs covers nearly 90% of premiums across all coverage levels, significantly reducing out of pocket costs
Health Reimbursement Arrangement (HRA): we reimburse your medical deductible, providing an extra layer of financial protection and peace of mind
100 % Employer-paid dental, vision, disability, and life insurance
Voluntary benefits including life insurance, Hospital Indemnity, and Accident coverage for added flexibility and protection
Pet insurance: because family comes in many forms 🐾
Complimentary Calm app membership to support mindfulness, focus, and better sleep
🌴 Work-Life Balance & Flexibility
Flexible PTO: take the time you need to recharge and take care of what matters most
Quarterly Wellness Weekends: company-wide 3-day breaks built into the year to truly rest and reboot.
Remote work stipend to help offset internet and cell phone expenses
Volunteer Time Allowance: 8 paid hours annually to support a 501(c)(3) organization you care about
🚀 Growth, Learning & Culture
Continuous learning and development with full access to Udemy Business
Clear paths for advancement, internal mobility, and ongoing career development
A collaborative, innovative, and remote-first environment where your work has real impact
🌟 Workplace Recognition
ReversingLabs is proud to be recognized as a Best Workplace by Inc. (2025) and a Best Place to Work by Built In (2025 & 2026) across multiple categories. Reflecting our commitment to building a workplace where people feel valued, supported, and empowered to grow.

Skills Required
2-4 years of experience in marketing, demand generation, or marketing operations (internships and co-ops count)
Hands-on experience with HubSpot (email marketing, list setup, reporting)
Comfort working in Salesforce for lead management and reporting or strong technical acumen to pick it up quickly
Experience with webinar platforms such as Zoom Webinars or ON24
Comfortable using AI tools (Claude, Jasper, HubSpot AI) for drafting, summarizing, and accelerating tasks
Exceptional attention to detail
Ability to manage multiple projects and deadlines without losing quality
Analytical mindset; comfort pulling, organizing, and presenting data in spreadsheets and dashboards
Clear, professional written communication skills
Proactive, take-ownership attitude and ability to follow direction from multiple stakeholders
Genuine interest in cybersecurity or enterprise software
Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience
Familiarity with Google Ads and LinkedIn Campaign Manager (paid media support)
Experience with Google Drive (Slides, Sheets) for reporting and data management