Director, Conversion Strategy

About The Positions Contributions

Accountabilities, Actions and Expected Measurable Results

Own the conversion strategy across the customer journey. Develop and optimize user journeys from onsite experiences through in-app engagement, creating seamless pathways that increase activation and subscription conversion. Responsible for:

Converting anonymous site visitors into known users.

Newsletter list growth

Free-app downloads

Upsell from free-app users into paid subscribers.

Gating strategy

Develop strategy for moving users from free to paid experiences:

Define how marketing technology platforms, like Piano and Digioh, support and enable the customer acquisition roadmap across newsletters, app, and paid subscriptions.

Develop audience segmentation strategies to determine the right offer for the right user at the right time and how those should be implemented.

Own the onsite experimentation roadmap, including A/B testing, gating, and user journeys.

Monitor, analyze, and continuously optimize conversion performance across channels

Establish KPIs and reporting frameworks to measure funnel performance and subscription growth.

The Role’s Minimum Qualifications and Job Requirements

Education:

Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field.

Experience:

10+ years of experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.

Proven success developing and optimizing conversion strategies for newsletters, app, and paid subscription businesses.

Experience designing customer journey experiences.

Strong understanding of onsite marketing strategies and best practices, free-to-paid conversion journeys, ad gating strategies

Hands-on experience with marketing technology platforms such as Piano, Digioh, or comparable Martech platforms

Proven track record of managing multiple projects at once, driving timelines and deliverables with an agile framework

Strong analytical skills with experience using experimentation and performance data to drive optimization.

Demonstrated ability to influence and collaborate cross-functionally

Experience partnering with marketing, product, and engineering teams.

Excellent communication, strategic thinking, and stakeholder management skills.

Experience managing and mentoring a direct report

Pay Range

Salary: New York: $120,000.00 - $140,000.00 Remote: $110,000.00 - $130,000.00

Skills Required
Bachelor's degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or related field.
10+ years of experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
Proven success developing and optimizing conversion strategies for newsletters, app, and paid subscription businesses.
Experience designing customer journey experiences.
Strong understanding of onsite marketing strategies, free-to-paid conversion journeys, and ad gating strategies.
Hands-on experience with marketing technology platforms such as Piano, Digioh, or comparable Martech platforms.
Proven track record managing multiple projects, driving timelines and deliverables using an agile framework.
Strong analytical skills with experience using experimentation and performance data to drive optimization.
Demonstrated ability to influence and collaborate cross-functionally.
Experience partnering with marketing, product, and engineering teams.
Excellent communication, strategic thinking, and stakeholder management skills.
Experience managing and mentoring a direct report.