Growth Marketing Strategist

Key Responsibilities

Develop and execute integrated marketing campaigns that drive brand awareness, demand generation, and customer acquisition.
Conduct market research to identify target audiences, customer needs, competitive positioning, and emerging market trends.
Analyze customer insights and market data to develop audience segmentation and targeted messaging.
Create and support marketing content, campaigns, promotional initiatives, and product marketing materials across digital, email, social media, and other channels.
Monitor and analyze marketing performance metrics, campaign KPIs, and ROI to continuously optimize marketing effectiveness.
Collaborate with Product, Sales, Customer Success, and other cross-functional teams to align marketing strategies with business objectives.
Support product launches by developing go-to-market messaging and promotional plans.
Utilize CRM and marketing automation platforms to execute campaigns, track engagement, and measure campaign performance.
Develop and analyze customer surveys and feedback to better understand customer behaviors, preferences, and market opportunities.
Recommend improvements to marketing programs based on campaign results, analytics, and industry best practices.

Qualifications

Recommend improvements to marketing programs based on campaign results, analytics, and industry best practices.
4–7 years of experience in growth marketing, demand generation, digital marketing, or a related marketing role.
Experience planning and executing multi-channel marketing campaigns.
Strong understanding of demand generation, customer acquisition, and conversion optimization strategies.
Experience conducting market research and leveraging customer insights to inform marketing decisions.
Proficiency with CRM platforms and marketing analytics tools.
Strong analytical skills with the ability to interpret data and translate findings into actionable recommendations.
Excellent written and verbal communication skills with experience developing customer-facing marketing content.
Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
Ability to work independently while collaborating effectively across cross-functional teams.

Preferred / Nice to Have

Experience marketing B2B SaaS, industrial software, manufacturing technology, or enterprise software solutions.
Experience with marketing automation platforms and campaign management tools.
Familiarity with SEO, SEM, paid digital advertising, and social media marketing.
Experience with A/B testing and campaign optimization methodologies.
Knowledge of product marketing and go-to-market strategy development.
Experience with customer journey mapping and lifecycle marketing.
Familiarity with marketing dashboards and ROI reporting.
Experience working in a fast-paced, high-growth technology company.

Benefits

$88,000–$114,000 base, plus bonus eligibility
Comprehensive medical, dental, and vision coverage
401(k) with company match
Generous paid time off and company holidays
Professional development and career growth opportunities
Collaborative and innovative work environment
Opportunity to make a meaningful impact at a growing global software company

Skills Required
4-7 years of experience in growth marketing, demand generation, digital marketing, or related role
Experience planning and executing multi-channel marketing campaigns
Strong understanding of demand generation, customer acquisition, and conversion optimization strategies
Experience conducting market research and leveraging customer insights
Proficiency with CRM platforms and marketing analytics tools
Strong analytical skills with ability to interpret data and translate findings into recommendations
Excellent written and verbal communication skills and experience developing customer-facing marketing content
Strong organizational and project management skills with ability to manage multiple priorities
Ability to work independently while collaborating effectively across cross-functional teams
Experience marketing B2B SaaS, industrial software, manufacturing technology, or enterprise software solutions
Experience with marketing automation platforms and campaign management tools
Familiarity with SEO, SEM, paid digital advertising, and social media marketing
Experience with A/B testing and campaign optimization methodologies
Knowledge of product marketing and go-to-market strategy development
Experience with customer journey mapping and lifecycle marketing
Familiarity with marketing dashboards and ROI reporting
Experience working in a fast-paced, high-growth technology company