Marketing Director

The Role
We're hiring a Marketing Director to own Reah's growth end-to-end. This is a hands-on, player-coach role — in the AI era, we don't plan to build a large marketing org. You will personally conceive, ship, measure, and iterate, while orchestrating a small team of humans and AI agents to move faster than a traditional 10-person marketing org.

We care about one thing: results.

What Success Looks Like
You will be measured on outcomes, not activity. Specifically:

Brand growth. Reah becomes a name that founders, finance operators, and crypto-native teams recognize and trust — beyond the current early-adopter circle.
User growth. A measurable, compounding pipeline of signups → funded entities → durable balances. Marketing owns the top of funnel and shares accountability for activation.
Brand credibility. As a fintech touching customer money, credibility is the product. Every surface — website, launches, partner co-marketing, press, community — has to earn trust, not just attention.
Attention. In a market this noisy, the ability to make people stop scrolling is the single most valuable skill on this team. We will hire creativity over pedigree, every time.
Efficient paid acquisition. A working, measurable paid-acquisition engine with CAC/LTV that we're proud to show investors.

If you can't point to campaigns, launches, or content that moved real numbers, this isn't the role.

What You'll Own
1. Creative & Attention
Concept and ship campaigns, launches, and content that break through — not "on-brand safe," but genuinely creative work that earns attention.
Set the visual and verbal tone of Reah across every surface. Minimal, credible, unmistakable — explicitly not crypto Twitter, and not generic fintech either.
Personally write and produce the flagship pieces. Orchestrate agents, contractors, and creators for scale.
2. Brand & Credibility
Own how Reah is described everywhere — website, decks, launches, partner co-marketing, press, sales collateral.
Build the credibility stack: customer stories, partner proof, press coverage, founder positioning, community trust signals.
Manage PR and analyst relationships as needed. When we say something about compliance, banking, or yield, it has to be defensible.
3. Channels — Open and Channel-Agnostic
LinkedIn and X are where we started. They are not where we stop.

You will decide, test, and own the channel mix. We are actively open to:

Video-first channels — TikTok, YouTube (long-form + Shorts), Instagram Reels
Podcasts — as guests, as hosts, as sponsors
Community & IRL — founder dinners, conference presence, sponsored meetups, Discord/Telegram communities
Newsletters & earned media — sponsorships, guest posts, embedded thought leadership
Creator & KOL partnerships — fintech, crypto-native, founder-economy voices
Unconventional bets — if you have a wild idea that works, we want to hear it
4. Paid Acquisition
Own paid strategy and execution across the channels that make sense — LinkedIn Ads, X Ads, Meta, Google, YouTube, podcast reads, newsletter sponsorships, creator deals, and anything else that returns.
Build the measurement stack: attribution, CAC/LTV by segment, payback period, cohort quality.
You don't have to be the world's best media buyer — but you have to have run paid budgets before, know what "good" looks like, and know when to bring in a specialist vs. do it yourself.
5. Product Marketing & Launches
Every product release, partner announcement, and milestone ships with a full launch package — narrative, post, video, landing page, email, sales enablement, press.
You are the DRI for launch quality and launch outcomes.
6. Partner Co-Marketing
Turn every partnership into distribution and credibility.
Coordinate joint announcements and amplification across our partner stack and pipeline.
7. Lifecycle & Website
Own reah.com, key landing pages, and the email/lifecycle program.
Own the SEO and directory-listing surface.
8. AI-Native Marketing Ops
Build and maintain the agent + human marketing stack. If a task is repeatable, it should be a workflow, not a headcount.
We expect you to be fluent in Claude, Notion AI, and custom agents. This is not optional.
9. Performance Loop
Weekly reporting on the metrics that matter — brand reach, signups, activation, CAC, pipeline influence.
Kill what doesn't work. Double down on what does. No vanity metrics.
First 90 Days