Marketing Lead

What You’ll Own

Brand and content. Airframe's voice, visual identity, and presence across every channel. Thought leadership grounded in real data, not "AI is changing everything" takes. Case studies, original research, data reports. You'll help us decide which channels are worth our time.
Demand and outreach. Targeted campaigns to the right people. No mass blasting. Email infrastructure that moves the right prospects from awareness to conversation. You'll sharpen the ICP as you go.
Community and advocacy. The companies and leaders who rely on Airframe's intelligence are our best advocates. You'll build the relationships and touchpoints that keep them close and turn momentum into pipeline.

You Should Apply If

You were an early marketing hire at a B2B SaaS company and built something from scratch. You know what it feels like to own a function before there's a playbook.
You can write. Long-form, short-form, cold outreach, social. Your writing has a point of view and sounds like a person, not a press release.
You've marketed to technical or enterprise buyers and know how to earn credibility with people who are skeptical of marketing by default.
You have strong opinions about B2B content and can articulate, specifically, why most of it fails.
You're energized by ambiguity. The positioning will sharpen. The roadmap will shift. You adapt without needing a 30-page brief.
You're fluent with AI tools for writing, research, and automation and always looking to move faster with fewer resources.

Bonus Points

You've produced original research or data reports that earned organic pickup.
You've worked closely with a founder who cares deeply about brand quality and you thrived in that environment.
Background in software procurement, IT governance, or SaaS management.

What This Isn’t

Not a demand gen specialist role. If your primary toolkit is paid media and lead scoring, this isn't the right fit. We publish less, better.

Compensation and Benefits

Salary: Commensurate with experience, $150,000-250,000
Equity: Meaningful early-stage equity. We'll be direct about numbers in the interview process.
Medical, dental, and vision insurance, One Medical membership
401(k)
Flexible PTO
Home office setup stipend
Budget for tools, events, and professional development

Compensation
The base pay range for this role is $150,000 – $250,000 per year.
Skills Required
Experience as an early marketing hire at a B2B SaaS company
Ability to write long-form and short-form content
Experience running ABM or high-touch outreach
Fluency with AI tools for writing and automation
Familiarity with software procurement or IT governance