Product Manager, Growth

💻 The role
As our Product Manager, Growth, you'll sit at the intersection of product, growth, marketing, and tooling. You will own the surfaces (vet portal, website) and some of the systems or internal tooling that drive clinic acquisition, pet parent enrollment, and lifecycle engagement. In this non-traditional PM role, you'll need to be someone who is a whiz with marketing, proficient in prototyping using modern AI-assisted tools and focussed on shipping fast.

You will shape how clinics discover Snout, how pet parents enroll, and how both experience the product at every stage of their journey while using AI and data to make every touchpoint smarter over time. You will impact Snout's product experience and growth engine, ensuring that it operates as one unified system. This is a rare chance to define the product-growth function and build the systems behind it from the ground up.

If you're a strategist and an executor, we'd love to hear from you!

Snout is committed to building a diverse and inclusive team. We know that great candidates may not check every box — and that’s okay. If you're excited about this role and our mission, we encourage you to apply if you meet at least 75% of qualifications including the first bullet. If you need any accommodations during the application or interview process, please let us know — we’re happy to support you.

🛠 What you’ll do
Own the Snout vet directory, portal and website as growth products: local SEO and clinic discovery, conversion optimization, ICP-segmented journeys, and A/B testing across hero messaging and enrollment paths
Own the pet parent enrollment flow end to end: friction reduction, mobile UX, and conversion rate optimization
Collaborate with various stakeholders on the clinic-facing experience: onboarding UX, plan-builder interface, dashboard utility — and define and measure the "first plan live" activation moment
Build the in-product data layer and AI-powered experiences: personalization, behavioral triggers, smart nudges, predictive enrollment prompts, and automated clinic insights layered on top of Snout's core platform
Define event instrumentation with engineering so clean data feeds both product analytics and lifecycle systems (Customer.io for pet owners, HubSpot for clinics), and translates usage into activation, churn, and expansion signals
Run continuous experimentation across email and in-product touchpoints: onboarding sequences, usage nudges, expansion prompts, renewal flows

💡What we're looking for
5+ years of experience across product management, product-led growth, growth engineering and marketing
Demonstrated experience managing or developing internal tooling (martech preferred) and leveraging AI-powered product features
Proven track record of growth with a B2B2C, health tech, fintech, or marketplace/platform based product
Strong technical fluency — you prototype in modern tools, write specs engineers love, and hold your own in data conversations.
Experience with enrollment/onboarding optimization and lifecycle-stage thinking
Comfort as both strategist and executor — you'll have a channel partner, but no large team so you’ll be hands-on
Deep familiarity with product analytics and experimentation frameworks

🌟 What will make you stand out
Prior founder or product marketing manager or general marketing experience
Experience building directory or marketplace products for local discovery
Fluency with AI-assisted development workflows (Cursor, Replit, v0) to ship growth experiments without waiting on eng sprints
Comfort in Amplitude or Mixpanel, Figma or Framer, and Webflow or Sanity — you define what we measure and own the experimentation layer