Marketing Coordinator, Digital

Responsibilities

Provide marketing support to managers and the broader team in the development and execution of campaigns and projects
Support the coordination and deployment of content marketing and thought leadership initiatives across multiple channels, including blogs, collateral, email, press releases, social media, syndication and digital advertising
Develop campaign briefs and manage delivery using internal marketing resources and external contractors and agencies
Support the planning, execution and follow-up of marketing events, including coordinating logistics, managing vendor relationships, preparing materials and tracking outcomes
Conduct competitive and market research to track industry trends and emerging channels, surfacing insights to inform campaign recommendations
Support the tracking and reporting of leads and measurable results across multiple channels and systems, including CRM, website and advertising platforms
Assist in the overall management and review of the marketing budget, ensuring projects stay on budget and invoices are coded correctly
Maintain marketing databases, client lists, promotional materials, brochures and tradeshow equipment
Actively explore and apply AI tools to improve the quality, consistency and efficiency of marketing activities, sharing learnings with the broader team
Develop a thorough understanding of MNP's services, businesses and industry

Skills and Experience

Possess a degree or diploma in marketing, communications or business
Minimum two (2) to four (4) years of marketing experience, ideally in a B2B technology or professional services environment
Proficiency with marketing, analytics, project management and CRM platforms is an asset
Comfort working with campaign data to produce reports and dashboards
Demonstrated experience using AI tools in a professional setting, and a curiosity and enthusiasm for exploring how AI can enhance marketing workflows
Relevant marketing certifications are considered an asset
Strong interpersonal skills with the ability to work collaboratively across teams at all levels
Excellent written and verbal communication skills, with the confidence and professionalism to engage effectively with senior stakeholders
Strong computer literacy including effective working skills of Microsoft Excel, Teams, SharePoint, Word and PowerPoint
French language skills considered an asset