Founding Growth Lead

Responsibilities

Own the waitlist and referral economy at tradealpha.app — including queue rewards, contests, and ambassador programs that turn early users into Alpha's first growth engine
Design and ship the gamification economy — leaderboards, daily rewards, and contests
Build and run paid and unpaid acquisition end-to-end across TikTok, Reels, X, YouTube, and Google — producing creative and lifecycle directly without long agency handoffs
Own lifecycle marketing across push, email, and in-app messaging to drive activation and retention through the trading experience
Personally run KOL and community-led acquisition — DMing and onboarding trading group leaders, FinTwit / FinTok / YouTube traders, and individual whales
Operate Alpha's communities across Discord, Telegram, and X Spaces, turning early users into a core retention and referral surface
Design and implement user retention loops, pulling your own data to identify drop-off and ship weekly experiments against it
What we're looking for

3+ years of experience in growth or GTM at a pre-Series B consumer startup, with at least one stint as founder or CEO of a consumer product
Hands-on ownership of acquisition, activation, retention, and referral metrics in a prior role — not contribution, ownership
Demonstrated ability to ship directly: writes own copy, builds own landing pages, runs own outbound, pulls own data
AI-native by default — produces creative, copy, and analysis directly with AI tools as part of daily workflow
Comfort operating as a solo IC for 6+ months and building the growth function from scratch
Nice to haves

Prior experience in social, finance, banking, or trading consumer apps
Experience designing and shipping gamification mechanics (leaderboards, contests, rewards, referral economies)
Prior experience working with KOLs, creators, or community leaders as an acquisition channel
Based in NYC or open to NYC
Skills Required
3+ years of experience in growth or GTM at a pre-Series B consumer startup
Experience as founder or CEO of a consumer product
Hands-on ownership of acquisition, activation, retention, and referral metrics
Demonstrated ability to ship directly