Contract Role - Channel Marketing Manager

Responsibilities

Own channel and partner marketing strategy across Tufin’s VAR, distributor, and technology alliance ecosystem
Build relationships across key partner organizations to grow Tufin’s awareness and mindshare, working with channel sellers to navigate accounts and build momentum
Build and execute partner campaigns and co-marketing programs alongside Field Marketing – joint webinars, the quarterly partner webinar, sales plays, and campaign-in-a-box kits
Develop partner-facing enablement materials (battlecards, one-pagers, demo and architecture assets) in partnership with Product Marketing
Manage the Market Development Funds (MDF) program in conjunction with Field Marketing: policy, partner fund requests, campaign tracking, and compliance
Own recurring partner communications: monthly newsletter, partner updates, etc.
Manage our partner portal and enablement platforms along with partner certifications
Track and report on the partner marketing funnel – partner engagement, campaign performance, pipeline generated – and brief leadership on progress
Requirements
4+ years of channel, partner, or alliance marketing experience – ideally in cybersecurity, network security, or enterprise infrastructure software
Direct experience working with VAR/reseller ecosystems and technology alliance partners, and comfortable navigating large partner organizations to find the right internal champion. Existing relationships with partners like CDW, Computacenter, GuidePoint, NTT, Optiv, Trace3, Wipro, or WWT is ideal
AI-first mentality for scaling operations, automating processes, generating content, and processing data
Analytically minded – comfortable reading partner funnel data to spot where volume or conversion is lagging and turning that into a tracked improvement plan
Hands-on MDF program management experience (policy design, fund allocation, compliance and reporting)
Experience with deal registration and co-sell programs, central to driving momentum in partner-led deals
Strong project management skills – able to run multiple concurrent partner relationships and workstreams without things falling through the cracks
Excellent written and verbal communication – able to build partner-facing content and represent Tufin credibly in front of partner sellers and architects
Comfortable operating with ambiguity in an early-stage, evolving program – this function is being actively built and scaled
Skills Required
4+ years of channel, partner, or alliance marketing experience
Experience in cybersecurity, network security, or enterprise infrastructure software
Direct experience working with VAR/reseller ecosystems and technology alliance partners
Existing relationships with partners like CDW, Computacenter, GuidePoint, NTT, Optiv, Trace3, Wipro, or WWT
AI-first mentality for scaling operations, automating processes, generating content, and processing data
Analytically minded; comfortable reading partner funnel data and creating tracked improvement plans
Hands-on MDF program management experience (policy design, fund allocation, compliance and reporting)
Experience with deal registration and co-sell programs
Strong project management skills to manage multiple partner relationships and workstreams
Excellent written and verbal communication; able to build partner-facing content and represent the company
Comfortable operating with ambiguity in an early-stage, evolving program
Experience managing partner portals, enablement platforms, and partner certifications